But what is the best method for generating search traffic? The main contenders are Search Engine Optimization (SEO) and Google AdWords.
SEO involves optimizing your website based on 100s of factors involved that use Google to determine your ranking. Only the big "G" knows for certain but these keys are thought to include onsite optimization, links to your website and social media presence.
Google AdWords are the ads that appear to the right of the search results and top. This is run largely as an auction, but it is a relevant factor in the amount you pay.
So which is better / cheaper? Only way to find out - Fight!
- RISK - Google AdWords can guarantee your website displayed on the first page of any term of your choice (if you do a sufficient supply), while there are no guarantees with SEO as Google decides ultimately what range
- VOLUME - Most people tend to click on the natural search results and are not restricted by budgets, so SEO is the winner here
- DEADLINES - With Google AdWords can be displayed on the first page within 24 hours, while it may take several months to achieve results with SEO
- COST - No clear winner but if you SEO success does offer better long-term value
In short there is no definitive answer, with some more appropriate websites for SEO, AdWords others. You can even both methods, such as Student Grove students who heads Newcastle accommodation '' and similar keywords found to apply.
While their rankings in the search engines are slowly increasing (# 13 to date), Google AdWords gives immediate presence right at the top of the page. Also often different users click on the ads to the natural listings, so its win-win.