Tuesday, 8 September 2015

Top 4 Easy SEO Tips You Can Plug In Right Away

There is much to learn about SEO,but sometimes the best way to start is by mastering the simplest things.You can save hundreds,even to find thousands of SEO tips and tricks to use,but these next tips are those that can be applied for maximum effect immediately.You do not have the training to participate or follow the latest update to Google,an influence of these simple SEO tips.

1. Use Anchor Text

We all make the mistake of clicking here or as anchor texts.Although users can well understand, are not the best anchors for use if you want to improve the SEO performance of your site.Instead of using generic words like, be sure to try a more significant rate based on the keywords that you are targeting phrases.For more information on the website SEO, for example, is much more effective than clicking here. http://www.indigomultimedia.com/

2. Search Engine Friendly Permalinks

Sometimes with variables and strings in URLs it is inevitable.They are useful for transmitting information to the receiving side.However,try to make the URL as the search engines as possible in connection using a CMS to manage to keep their content,there are many plugins and tools that can help you change your URL is more SEO-friendly.

Instead of your domain.com/?p=11&string=about-SEO, you can yourdomain.com/SEO-101/about-SEO have.The changes are carried out automatically,so you do not lose traffic or have broken connections through their website.If you need to use chains and variables,try to keep it readable.Sometimes crawlers access to these URLs and still trying to grab the same keywords, so that really help with URLs.

3. Use Category Title And Description

Until very recently, I used the standard sitename.com/title-of-the-article permalink structure across all of my sites. It was an expert from a renowned SEO Montreal company who told me to add a category title to my URLs.As soon as I changed my permalink structure to sitename.com/category/title-of-the-article, I saw a nice boost in overall SEO performance. Search engine traffic went up by almost 40%.So what does adding category title change?

For starters, crawlers can now identify the general topic of each article by scanning the URL of the article itself. This allows me to reach more users who are not searching for a specific topic.To enhance the effect even further, you can also add a short category description to the Category pages as well as the Meta tags.

4. Sub-Directories instead of Sub-Domains

I know sub-domains are much cooler. Shop.sitename.com appears more professional compared to sitename.com/shop. However, sub-directories are actually more effective SEO-wise.The main reason why sub-directories are much, MUCH more effective than sub-domains is because sub-domains are often treated as different domains by both crawlers and search engine algorithms. Sub-directories, on the other hand, are very effective in boosting your site’s overall SEO performance.

Monday, 3 August 2015

Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

John Mueller of Google tries to explain why the Panda 4.2 deployment is going so slowly for months.

This morning, a Google Hangout between John Mueller of Google and webmasters, John was asked about the Google Panda 4.2 update several times. A question was raised why is running slower than normal.

John explained that the launch is taking months and months, rather than days or weeks because of an "internal matter" related to "technical reasons". But this implementation not explicitly said slowly specifically to "confuse people."

Both SEM and Search Engine Roundtable Post transcribed part of Q & A on Panda:

    This [Panda launch] is actually more or less similar to the previous update. For technical reasons we're rolling out a little slower. Not that we are trying to confuse people with this. It's really only for technical reasons.

    So, is not that crawl slowly. We're crawling and indexing normal and we are using that content, and recognize a higher quality and low quality sites. But we are releasing this information in a little more slowly. Especially for technical reasons.

    It's not like we're doing this slower process design is really an internal matter for us.

A lot of webmasters want to see immediate results web spam algorithms of Google, but with the Panda 4.2 slow pitch, it will not be. It can take months and months for a site to fully see a positive or negative impact of the algorithm.

Thursday, 2 July 2015

Would You Like To Compare Your Sites In Google Search Console? Let Google Know.

Google wants your comments on improving Google search Console, specifically combining sites.

Google has published a survey asking if they would like webmasters see Google Search Console, formerly Google Webmaster Tools allow you to combine their sites in order to compare data.

Google gave two examples of how this might work:

(A) for a combined Analytics search report that includes different versions of your site's URL (http and https).

For a combined search report Analytics includes different subdomains (mobile and international subdomains).

But it can be used for other purposes, as you can imagine.

The survey asks, "If Search console that allowed grouping the sites to see a combined report, would you use it?"

Responses include:


    Yes, I use it to combine different versions of my web site URL (i.e. https / http and www / non-www).

    Yes, I use to track my subdomains (i.e., desktop / mobile sites and international subdomains).

    Yes, I use it to keep track of my mark (that is, all subdomains and applications).


Sunday, 21 June 2015

Google Will Allow People To Block “Revenge Porn” From Search Results

Google has announced that in the coming weeks, a system that allows people to apply for nudity and explicit self-published without the consent appear in Google search results will start.

This will help with the theme "revenge porn", where members post pictures of degrading upset someone were with. It is an issue that is particularly likely to be done for women.

    We have heard many disturbing stories of "revenge porn": an ex couple seeking to publicly humiliate someone by posting private images of them, or hackers stealing and distributing images of the accounts of victims. Some of the images even end up in places "sextortion" that force people to pay to have their images removed.

    Our philosophy has always been that the search should reflect the entire web. But revenge pornographic images are intensely personal and emotionally damaging, and only serves to degrade the victims-mostly women. So in the future, we will honor requests from people to remove sexually explicit nude images or shared without consent from Google search results.

    This is a narrow and limited, similar to how we treat removal requests other highly sensitive personal information such as bank account numbers and signatures, which may arise in our search results policy.

Google said it is aware of the new policy will not stop the practice, but it should help. I think it's likely the case. If this material cannot be found in Google, it becomes largely invisible to the world. It could also serve as a deterrent for others to try. Google promised that a form will appear for applications in the coming weeks.

Google makes the move ahead of John Oliver has a segment airing this Sunday on revenge porn problem Last week night. USA Today it has more than that, and other comments in motion. It is unclear whether Google would be presented in this report. But the timing of today's announcement suggests a proactive move to counter potential criticism that comes.

Tuesday, 16 June 2015

Thumbtack, A Startup Backed By Google, Returns To Google’s Graces After SEO Hiccup

As the Internet's most powerful force in the world, Google invites a lot of conspiracy theories.

Here's one: When Push Pin, a web startup that connects consumers with home service professionals, disappeared from Google search results last week, rumors began to turn. You see, Thumbtack has raised nearly $ 150 million in five rounds, the last of which came partly Google's Capital, the investment arm of the last stage of the search engine. But Google is also reportedly building a product of home services, a direct competitor of the pin. Nothing is confirmed from the end of Google, but many in the industry see as inevitable. That's a conspiracy theory.

Then, number two: On Friday afternoon, Thumbtack back into Google's good graces. Search for "housekeeping San Francisco" and its results show up near the top, along with rivals like Yelp and Homejoy.

That is a particularly quick solution after trailing by SEO. Most SEO recoveries require manual actions (which occur often) and take several weeks, if not months. Last Saturday, Thumbtack received notification from Google webmaster - what is called a manual action - that the company was being punished for soliciting paid links on their site to juice SEO results. Co-founder Jonathan Swanson confirmed Re / code, but declined further comment.

Thumbtack awards its customers, such as a house cleaner, with the website "points of progress", such as background checks or verification of the means of social communication. Some come with anchor text pointing back to the site of Thumbtack, an SEO no-no. According to reports, the company sent notes to their customers asking them to stop this practice earlier this week. It is not clear if thumbtack unaware that he was violating the rules of SEO and modified their behavior immediately, or if - as two years ago Rap Genius - knew what the growth of piracy was doing. People familiar with the rules of manual action say it is an arduous process that normally takes longer.

So a conspiracy to bomb a competitor has Google preparing to enter a market. And the other is Google doing the opposite - instigating a holding company algorithmic felt his wrath.

Nor is it probably is. Google search machine and Guardian operates independently of its investment arm. It has inflicted penalties on small and large companies, including JC Penney and BMW, and even its own properties, such as Google Japan. Google equity openly supports new companies that compete with Google on some Web markets, or may soon.

Still, the opacity of Google in the world and muddy their algorithm does not help. New businesses that rely on Google referral traffic, which often have difficulty obtaining a hotline in Google, especially as the company accelerates remodeling search pages away from its original ten blue links is enervated.

"This and Rap Genius make me skeptical of Google's claims that this is fair," said Rand Fishkin, co-founder of SEO and marketing company Moz. "Even if there is a perfectly legitimate reason, it just looks horrible and I would Google just provide some transparency and comments behind him."

Sunday, 7 June 2015

4 Things Most Leaders Don’t Understand About SEO

Search engine optimization (SEO) is not a "quick fix", and Trond Lyngbø columnist describes the ways in which this thinking can hurt business.

In an environment of online business that is highly dependent on organic search, the lack of an effective strategy for search engine optimization (SEO) is detrimental to their growth and profitability.

In this column, we will see three events SEO business leaders must know to achieve excellent results.

Fact # 1: SEO is not an add-on, but Build-A
Search engines have become an indispensable part of decision making and the process of consumer purchasing, which means that organic search is important for all businesses. Being visible on Google and other search engines because it is where most of the searchers will look for things - and where more traffic to your website will come. Organic search connects you with buyers.

Factors that affect your ranking in search engines are not limited to your own site, either. Some of the most important ranking factors are external, such as getting links from other authority websites in your niche. Google tells them as "votes" in his favor.

For best results, search engine optimization should be integrated with all your other marketing initiatives from the beginning. The breakdown of the silos and work with other departments is mutually beneficial for all parties! Here's how:

Content Marketing

If content marketing is an important element of its strategy of generating traffic, then you should first investigate the behavior of finding your ideal place to gather ideas for planning your content prospectus.

Do this before creating your site will help you as creating existing needs and current customer behavior.

Paid Search

Some business leaders consider paid traffic to be completely different from search engine optimization, unaware that an SEO specialist can help amplify the scope and impact of their paid search campaigns.

It is true that the SEO and paid search are different beasts, requiring specialized skills. But users address search, and SEO and PPC have teams working together can be powerful.

SEO specialists leverage multiple sources of data and the use of research and analysis techniques that can make PPC experts more effective in generating sales and increase profits. Conversely, the PPC is a great way to try new ideas and experience with conversion-boosting techniques before investing a larger budget in the long-term strategies like SEO and content marketing.

Conversion Rate Optimization

Simply because more visitors is not enough. You must convert into paying customers or make it do what you want. And SEO can bring better results once you understand your visitor typical web page on a deeper level.

Armed with this information and knowledge of an SEO expert, you will better understand the psychology of the visitors to the website and can be used in your online communication to improve conversions.

Business Development

Insights gleaned from Google can help your business future-proof. By digging in archived historical data and comparing it against future trends, you can

  •     analyze markets
  •     Study competitors
  •     sales forecasting
  •     allocate resources

All this will help you find what you need to become a leader in the market, how long it will take to beat your competition, and that the activities will get you there in a profitable manner.

A good SEO analyst can help uncover information that will be notified to venture into markets that are too competitive, or that safeguard wasteful investment in areas with low earning potential.

Branding and Communication

Once you understand what happens in the mind of your ideal customers, your brand message and marketing communication will be more consistent and more effective. It costs nothing to access Google search data and study it for insights.

Are you talking in the language of your customer? Have you identified the most common questions that customers ask him? Are you solve the main problems they face?

Her story becomes more interesting when you talk about what they are already interested in.

Knowing what your prospects are concerned, you can:

  •     reach a helping hand
  •     provide valuable resources
  •     planning effective brand campaigns
  •     make interesting and entertaining interviews
  •     use data intelligently
  •     combine it with other data and information to amplify the impact

The integration of SEO in everything they do, both off and on, can improve their performance and accelerate growth.

On the other hand, trying to "slap on some SEO" like putting the icing on a cake does not. This mindset is why many companies do not experience success with search engine optimization.

Fact # 2: SEO is no substitute for a good product

Great SEO cannot fix what's wrong with your product. . "Putting lipstick on a pig" As US politician said recently, that would be like so start with your product - and fix that first.

In the future, how your customers feel about your products (and voice opinions about your business) will affect your visibility on Google. The search engine giant wants its users to keep coming back, so ultimately strive to suggest products and services that users will love its unique quality. Therefore, "customer satisfaction" could soon become a crucial ranking factor your website to show at the top of Google search results!

Stop thinking about SEO as a "quick fix" or solution "duct tape" for your business. This attitude prevents you from reaching your potential and can become a threat to their future success.

Fact # 3: Plug-Ins is no substitute for an expert SEO

You cannot "install SEO" quick and easy. A Word Press plug-in may not cover all aspects of search engine optimization. If you think that SEO just means checking boxes in the configuration of a plug-in in your web control panel, it is time to change.

Many companies lose out on opportunities because leaders and internal vendors lack the knowledge and skills to master in organic search.

An expert can use SEO to make their strongest marketing and avoid costly mistakes. Common mistakes - such as web code changes that negatively affect SEO, or the installation of plug-ins that slow down your site, or SEO audits occasionally run - become easy to avoid.

Technical SEO, you should work before installing a plug-in SEO, includes planning various aspects of your website, such as information architecture, site structure, navigation, internal linking architecture, etc.

Fact # 4: Good SEO is driven by data

I had a fascinating discussion about this with some SEO consultants. We all agree that poor planning creates bad results. And when the search engine marketing fails, you cannot blame Google or SEO itself - only you and your poor planning!

It is time for business leaders accept this. If only a small fraction of what you do is effective in bringing desired results, why not repeat everything works again next year? Stop it!

There are potential customers who have not yet come because their planning and implementation is suboptimal. That's because you are not getting important things done, and is increasing its failure rate. By involving these perspectives and establish a relationship, you can increase sales.

That's why you should make decisions based on facts, not gut instinct. Digital Analytics are critical for this purpose.

Do not just pick out the right to review data, you really know what you're watching - and how relevant. Unless you are able to eliminate things that do not matter, just going to keep guessing and taking unnecessary risks ... eventually lead your business into the ground.

Thursday, 21 May 2015

The Ultimate Guide To Multilingual And Multiregional SEO

When you start to enter multilingual and multiregional SEO, you know you've taken a step forward as an expert SEO. Why? Well, probably it is a large and complex site that requires the experience of someone who knows what they are talking about. If it is multilingual and multinational SEO, then you are managing a complex web strategy that serves multiple locations and languages - not just one.

Lucky for you, almost everything you need to know about SEO multilingual and multiregional appears in this post. Therefore, even if you are a first timer, now you have a cheat sheet that can guide you down the right path. Please note that the multilingual and multiregional SEO is always changing - so, be sure to check your strategy with the latest items before taking drastic decisions.

What are multilingual and multiregional SEO?

Multilingual SEO is the practice of offering optimized website content in a variety of languages. Multiregional SEO is the practice of creating optimized content website that is specifically adapted to multiple geographic regions.

These two strategies have often overlap, that's why we're both covered in this post. It also links with other aspects of online marketing, such as optimizing the conversion rate, pay per click and content strategy.

First, ask yourself: Where is it going?

The first thing to do is determine which regions are targeting. Then you need to decide which languages will be made available to those regions. This is critical because it allows you to design the whole project.

URL domain and Structure

After determining the language and regions have to choose your strategy domain structure and / or URL.

Official Webmaster Central blog states of Google, "it is difficult to determine geo-targeting on a page by page, so it makes sense to consider using a URL structure that makes it easy to segment parts of the website for geographical orientation.”

I very much agree with this - if you can trace the structure right first location, the rest of the project will be much easier. But before you start mapping the web architecture, let's look at the pros and cons of each option URL or domain. (Note: The following information is taken directly from Google.)

Wednesday, 6 May 2015

The Intersection Of SEO & Web Design

As technology advances and Internet usage evolves, so they do the best practices of SEO. Web designers now have more options available than ever technologies. Going into 2014, I hope we'll continue to see advances in web design to provide even more options.

I thought it would be useful to review the top SEO considerations related to some of the latest trends in web design, including parallax, responsive, and HTML5 design.

Although I am a big fan of the incorporation of the three design options, where appropriate; in all cases, site architecture and accessibility remain the main concerns of SEO.

Most people know that design with the end user in mind also it helps to improve the SEO positioning. There are technical reasons why this is the case and why it is important for design with the user in mind. This article focuses on this concept in more detail, and provide actionable next steps for SEO professionals to consider when you think about the site and design of the user experience interaction.

Website Design Trends:

Design Parallax puts Web content on a page, in the fingertips of the user, and can be a great way to bring a consumer through a narrative process. Every place I've worked has adopted some kind of narrative design parallax has seen improvements in conversion rates.

But as excellent after Janet Driscoll Miller discussed, although this type of design makes it easy for the end user, which can be a challenge from the point of view things SEO. Have what is essentially a one page web site makes it difficult to take advantage of a variety of search terms and use of best practices of SEO to get visitors to your page. That said, I'm still a big fan of this design choice, even as a professional SEO, because I still can develop fantastic parallax designed web pages that have more than one page.

Better yet, when possible, you might consider incorporating some parallax pages designed as part of its main web experience against creating a separate website.

Responsive design is recommended by Google to design for multiple devices method. There are huge advantages to the user experience taking sensitive web design concepts that allow your website to perform optimally for multiple devices.

In addition to user experience benefits of sensible web design, the main benefit for SEO is not diluted its equity link. In other words, the sensitive web design gives you a URL for both the mobile site and main site, which means you are more likely to do a better job of increasing its count backward external link to each page instead of having to drive links to two separate URLs.

I've heard of labels switchboard, but I personally am not convinced that passing 100% of the value of the link. However, as noted Bryson Meunier, responsive design also has some important considerations to take into account SEO. First, a URL could limit its ability to segment your keyword targeting to keywords that are most appropriate for mobile users.

HTML5 has been touted as the next big thing in web design, but its implementation can be a problem for SEO. HTML5 designs can be surprising, interactive and inspiring, but if they are not encoded properly, Google sees an empty page.

For example, in this post we can find examples of great animation HTML5. However, here it is what Google found when crawling the page:

Many websites that incorporate all aspects visually appealing popular coding HTML5 also provides greatly incorporate JavaScript, making it difficult for the robots search engines to understand the content. You can display static content depicting HTML5 content that robots can improve the rate of your website.

Unfortunately, few website developers take the time to make a static version of the content to search bots. In this sample of 20 examples of CSS3 Animation, almost all of them are practically invisible to the search engines.

Wednesday, 15 April 2015

The Future of SEO and Marketing Through Television

The way consumers watch cable television is gradually changing for streaming. Young people can graduate from college and buying a TV with the sole purpose of seeing seasons drunk complete series. While the television itself never die, it becomes easier than ever to listen online on their televisions, tablets, smartphones and computers.

And industry adapts to accommodate technology changes. Last year, Nielsen updated its name to the term Report Cross Platform Report total hearing. It was a reflection of the fact that viewers of online distribution have increased at a rate of 60 percent by the end of 2014, while the public television dropped four percent. In other words, the distinction between traditional TV and media streaming is disappearing, for viewers and advertisers. As a result, marketers have a better chance than ever to reach customers.

SEO and Online Streaming:

streaming services like Netflix and Hulu Plus assume most online banners go directly to their sites, and many of them do. But when a client is interested in finding a TV that is not clean immediately search for this service, clients often turn to Google and type in search terms: "Look [Name of show]." This effort to Research is usually put an ad for payment options at the top, followed by sites that offer varieties can download the show, with a lot of junk food mixed results. It's a frustrating experience, as anyone who has tried an episode of television or movies online can attest.

As the demand for streaming content continues to grow, and consumers set their sights beyond a handful of major content providers continuously, new aggregators come online to find a balance between a limited search to a single supplier as Netflix, and a search engine like Google that can provide millions of results with varying degrees of relevance. An example is Lapin TV Plus, which made it easier for viewers to quickly access all the shows they want to watch. For only $ 10 a year, this service allows them to watch TV shows and movies or listen to radio stations. Type viewers only in the name of the show and Rabbit TV Plus offer, it is displayed on the page of a network like ABC, NBC, CBS, or streaming on Netflix or Hulu, or anywhere else on the web.

The Importance of Aggregators:

The growing popularity of online distribution offers brand new marketing opportunities to match relevant ads with much more effective target audiences that advertising on cable networks and dissemination. But with thousands of online video providers, even knowing where to start is a whole new challenge on its own. The reason for this is that knowing where to start is a challenge for consumers. If your audience does not know where they want to go or make. An advertising campaign on the Web very targeted can not start with the guess work, but marketing can make use of the same aggregators that consumers are to demystify the process of reaching eyeballs content.

Monday, 9 March 2015

Are You Really On Page One Of Google? – SEO Blog

Everyone wants his company to be on the first page of Google. And now, thanks to customized searches of Google, everyone thinks they are.

In short, Google will look at your history of searches and search results as so you get the websites that you think you are looking for. So if you see your own website much (and you really should), then there will be higher in terms of SEO, for example, sites of rivals.

This is great if you are a consumer, which means you spend less time trawling through the results you do not.

It does not work if you are looking for an honest reflection of how your business performs against key search terms.

Today, Google is a bit like a tinted mirror - flattering, but not necessarily how everyone sees you!

The best and easiest, way to figure out how you're actually doing is opening a private browser window and then run your search again. Depending on the browser you use, you must do the following:

Internet Explorer or Firefox: hold ctrl + shift + p

Chrome: hold ctrl + shift + n

Then, go to Google and rerun the search. This will search the search terms without using any of your stored preferences.

Try it with some of the favorite search terms. It is likely that your site will not perform as well as you are expecting.

Upset? Sorry. But there are things you can do to improve things.

Disregarding Google has clamped down on people taking shortcuts, and they will find themselves blacklisted. The only way is to do well, which means a lot of hard work managing the "invisible" Site technical elements, and even harder to make sure your site is vibrant and frequently updated work.

Besides that? Yes, you guessed it: more graft promoting your content and your product to the public to attract them to your website and improve search rankings.

There is a shortcut you can take, of course: Podium talk. We specialize in boosting the rankings of Google using totally natural and sustainable methods.

We also have many, many years of experience in copywriting, so we can give your site the gas, up to date news and blog it deserves, and will keep your audience coming back. Finally, we have experts in public relations from the house that can promote content in the right way, and offer clear, monthly reports so you can see what has been done and how they've improved.

It may take a while - is an organic process - but anywhere from three to six months should see an improvement, with a long-term campaign to deliver even better results. Best of all, though, is that you know for sure the results of SEO are where they should be.

Wednesday, 11 February 2015

Understanding & Explaining A Realistic SEO Timeline

How long should it take to see results from SEO? Columnist Stephan Spencer says there is no simple answer to this question, but explains some of the factors that can affect a timeline of SEO.

It is the site is in deep water in search engines? Maybe you were hit with a penalty manual. Maybe the competition is simply outperforming and sales. Maybe you're a consultant or SEO in the house that has been assigned a difficult case....

For site owners or directors of marketing, it is often difficult to understand why your ranking or conversion rates are not improving - are perhaps even decline - after the application of huge site changes the advice of your physician SEO. If you are the SEO in that situation, you may have a hard time explaining exactly why you cannot just "faster SEO."

Now, it may be that your strategy is not working; However, it is more likely to simply be a disconnect between the SEO practitioner and the rest of the team about the nature of a "timeline SEO realistic." 
How to solve the lack of information?

Here are some ideas that are great to start the discussion:
SEO is site fitness

Optimize Worldwide Matt Morgan wrote a great article in May comparing SEO for taking antibiotics. While this is a good analogy, do not tell the whole story.

SEO is about solving current problems as much as is preventive measures and continuous improvement. Once your "treatment" of SEO tasks in the short term this is done, your site should never stop practicing SEO.

Perhaps a better analogy would be to say that SEO works similar to an exercise routine manner. If you start skipping routine - or not do everything together - you will not achieve or maintain optimal results.

Of course, before starting a fitness routine, it is always important to check with your doctor, who will make recommendations on what to do possible without damaging your body. This is the first job of SEO: looking at your site to diagnose what problems are going on, and provide guidance on how you can build a strong, reputable authority and rankings over time.

Go too fast and expect extreme results often end up leading to a sort of "over correction" that could damage the site more like an extreme diet may work in the short term, but in the end it will return to starting point - or worse, damage to your body.

SEO is complex and requires long-term thinking

a lot of the technical side of SEO is the solution of problems. The fact is, it is not always obvious why your rankings are fluctuating. For example, is it possible that SEO tactics used in the past is now being recognized as spam, which means that its value has decreased in the Google ranking algorithm? That could lead to a huge drop in the rankings, and the efforts of an SEO consultant have been doing, slow positive progress can be hidden or blame for this.

It is important to understand that there are many variables that go on with your SEO. The consultant or local SEO is working with all the SEO, design, code, etc., decisions made in the past over the recent past, present and future. That is why it is very important to begin a relationship with SEO site audit. This will uncover problems not normally show up on your radar screen and expose the damage that may be doing to your site.

Once you have a solid base, develop an action plan to further strengthen the reputation of your site and scope. Sometimes, when determining a site of some great dirty game, you'll see worse before improving long-term and stable.

For example, in a recent conversation with the consultant forensic SEO Alan Bleiweiss, I described a case with one of his clients, illustrating the need to look long term SEO projects.

Alan told me:

      I did the audit in January 2013, and the customer began implementing changes immediately. Organic traffic continued to fall until July 2013, and only began to slowly back out at that point. As you can see, from that time, there was a decline, rise, decline bump up process several times until finally, a year later, he is breaking.

      This site was a combination of issues through various algorithms, most of the panda. That's actually harder - Panda has continued over the past two years to get most strict, with some "flexibility" lying in the road. That makes it very difficult for a site to achieve sustainability.

      Another important consideration is that the work cannot be done once and left. These sites need constant pressure applied strongest signal quality on-site and brand authority and strengthen confidence.

You can see in the graph of web traffic that this site really big changes, with the added complication of Google algorithm changes, actually caused organic traffic to fall by a significant period of time is required.

However, by taking the long view, be patient, and doing all the right things to create sustainable success of SEO, traffic has recovered and actually surpassed previous levels. Alan had prepared the client by the fact that this may probably be the case, he and members of internal teams responsible for SEO might well have faced some very difficult discussions with the management team.

SEO requires a joint effort

there are a variety of factors that influence the success of SEO - and many depend on cooperation from other teams or departments.

With older clients, we are often looking tens of thousands (or hundreds of thousands, or millions) of web pages and large, sometimes geographically distributed teams to work. There is also the bureaucracy of getting approved and enacted changes. Much time can be spent waiting in the wings in obtaining approval, deciding preferred courses of action, or just get the job queue SEO site development.

That is why the cooperation of other teams - especially the IT department and the team of social media - is crucial to the success of SEO. The SEO management is not just a bunch of keywords, but a movement for the address of your site. Do not underestimate the amount of work that is done, especially when taken in the time necessary to achieve the acceptance of these other departments or executives.

Time is often a gamble

one tactic effective SEO used to be the placement of 50 new pieces of blog content and promoting the heck out of them with the hope that a small number would be seen by many people, and perhaps gain social actions and link authority for the site.

The thing is that virality is incredibly difficult to predict, even by experts. Often it comes to placing content in the right place at the right time; however, this timing can happen at any time.

You can make an effort to predict what content your audience will want to use seasonality (related to basketball during March Madness content, etc.), drawing a current event (this is complicated, because if it becomes too late, is something the past), or simply trying to put awesome content and ideas that people want to share, and hope it touches a chord.
ROI Gets Complicated

Google Algorithm Hummingbird and loss of reference data keyword ("not always") have made things a heck of a lot harder for SEOs in order to measure the exact ROI of their actions.

It is no longer an option to measure the exact amount of traffic a unique keyword is receiving. Moreover, Hummingbird does what he cannot always control directly the variations of a word that your site to rank for. Sometimes this can even lead the irrelevant traffic for your site.

Instead, look KPIs that add more value to their overall objectives. Is the ultimate goal of your SEO press review for more positive line? Is to facilitate brand loyalty? Is it to improve conversion rates? What indicators have value is ultimately determined by its specific business objectives; useful information for a site can be completely useless for another.

A metric I always recommend is "performing tasks" - this leads to the center of understanding why people use your site, which helps inform strategies to increase conversions. This methodology recognizes that not everyone will come to your site to buy - not just the way it works. Instead, he asks: "Is it complete visitor (s) set out to do on the site?"

For example, some users will use the site to investigate a kind of product of interest at a later purchase on the path. To help you get the best possible experience, have a large system with clear and clean subjective ratings that you keep spam free, and use background, original content for your product descriptions. You could even create a forum where users ask questions, then keep track of these questions and give content to the site pages answering them. Track the time a user spends on product page or pages that provide more in depth information about the product.

It may be useful to collect some data on completion rates tasks in Part audit your SEO plan. To do this, set a short survey asking only yes or no, as "Completed I wanted to get done?", "Are you satisfied with your visit?" Or even a brief multiple choice question that asks users if they are visiting for research, for entertainment, or to purchase. You can use this metric later to review the effectiveness of SEO plan on creating a better customer experience.
What that means when you're Recruitment / Working with an SEO

      Never trust an SEO professional who tells ensure a number # 1 in six months or less. Often, the benefits of a well-executed SEO strategy will not manifest for at least a year, especially when the web site is optimized has a lot of problems. The tactics that could get your ranking soar in the short term can turn against you in the long run.

      Ask me for a timeline of expectations at first, and then another timeline after the audit is performed.

      Find someone who, instead of focusing on the ranking, focusing on their business objectives. Instead of the rankings, seek growth in the KPI as organic traffic, sales, completed tasks, etc.

      as with your own personal fitness, it is often best to focus on small, achievable goals that are right in front of you. Doing so allows progress to occur, less inhibited by the constant worry of where you are in comparison to the mountain of work ahead. Instead of trying to succeed in SEO with one Herculean effort, you can create something great, measure their performance, and then create another starting point for further improvement.

      Ask them will not give the fastest results, but what will lead to results that can be sustained over time.

      Try a timeline that is segmented into actions: 2-4 weeks for a full site audit 1-2 months for technical changes, 2 months of renovation of contents, 3-4 months for acquisition efforts links etc.
      Have reports that clearly explain what is being done and how it will improve its global growth; downplay pure ranking metrics.

This article should not be seen as validating SEO done wrong-that do not show you the fastest results possible. There are some situations where great SEO can actually show very quick results - and eliminate hidden from hackers spam links, fixing trace or site architecture critical issues, or manual recovery penalty.

What you should take from this article is that before starting any SEO effort, you should take the time to assess the situation, plan short and long term strategies long, SEO approach as an ongoing process, and communicate the objectives and realistic for improving equipment and larger executive deadlines.

Sunday, 11 January 2015

The Myth Of DIY Websites And Its Impact On Web Developers

Do-It-Yourself websites are here and not going anywhere. That's just a basic fact of our industry. However, there is a big misunderstanding about the ease of use in connection with WordPress and other Do-It-Yourself platforms website creation and must be addressed.

For starters, WordPress is fantastic. I use it to build most of my sites, is great for surfing through each site, both in the front and the back, and has a fantastic group of people who write beautiful plugins for everything from presentations grid designs complex forms and further contact. That's all true, because I know what I'm doing. The myth of which I speak is the ease of use of programs promoting DIY website for the inexperienced, who are under the false assumption that websites can be created in 30 minutes or less.

Let's look at WordPress for a minute. As for the creation of an initial site is concerned, works great, even for someone who knows a <div> of a <video>. Allows the user to create a URL, configure a user name and password and that even includes 2 songs from decent to get started on your way to creating web appearance. That is where the fun stops and frustrations occupies. If you want your site to look like thousands of others who use the theme Twenty Fourteen on your blog, you can be well here (but most likely will not). If you want your site to be creative, innovative, unique and popular, there's a good chance most people will not be able to do it yourself, no matter what they read on the Internet.

One of the most frustrating things is that the expansive phenomenon DIY web site has created an illogical, irrational and unsupportive look at our profession manner. Customers are now more likely to negotiate with you on something as small as a change of image, a color scheme different link or new logo placement. This is for fear they should be getting the raw end of the deal, because everyone knows has built its own site, and therefore should be a piece of cake, right? While that may be the case, the customer should really do some research to see what these sites are alike, and after waiting rethink their position on their work.

There are some techniques that we can use, allowing us the user application developers to explain our jobs, maintain a professional attitude and appearance and keep customers happy at the same time:

1. We are professional: It is crucial that we convey this message (as well as possible) and explain that we know more about the web than they. Sounds complicated, but it can be done, showing examples of well-built sites, perhaps in a book or two, perhaps even showing a bit of research material or data. Just walk the customer through the process can be helpful too.

2. Communication: This is essential for both parties to facilitate successful and positive relationship work. Do not be afraid to ask questions when needed, but also to give advice when warranted. Many times, it will be necessary for the client to be informed of a procedure or design that may not have been known in advance, and it is our job to tell about it.

3. Time management: Be sure to set a timetable for the construction of a site according to what the customer wants, and then transmit that information to them. It is a common misconception that web coding takes very little time to do it, we know it is far from the truth. Again, make sure the customer is educated as to the amount of work that goes into each specific job; otherwise you're likely to find more problems down the road.

4. It is a process: You not only a site is built in a day and says, "Well, there you go," and is already finished, though the customer may be under that assumption. Time, revisions, additions and more is needed to make a good site run smoothly. Make sure you are aware that you will have to rotate, adjust and try to get your site works as it should.

Now it is true that you can only take a few minutes for a developer to change the image of the front of his legal advice, and may be an easy solution for a programmer to build a new page for annual summer picnic slideshow of your company. But the bottom line is this: As in any business, you pay someone to do what cannot, as teaching how to jump from an airplane, or operating in your heart, or what you and your guests to dinner seared duck and foie gras ravioli. We are professionals and we have to be treated as such.

That does not mean that there is a big market for building new custom themes, especially those intended strictly for WordPress. That certainly exists, and is profitable for coders and web designers from around the world, and may also be useful if you need a certain look for a customer as soon as possible. Building custom theme is very complicated, so, so the really big issues cost money. Again, the client (or developer, for that matter) pay someone a lot of money for the service they have provided. It's not that hard, really.

I talk to people around the world about the ins-and-outs of design and development, and this has been a problem for a long time. Everyone we dealt with our own work and customers and do not want to pay a fee "outrageous" as for our services. I do not know about you, but my student loans certainly are not going to pay themselves. Ideally, customers will pay for me. Is not that the point of choosing a profession and giving everything you have?

While WordPress and other DIY sites have a lot actually helped and many people join the slaughter of blogs in the last decade or so, it feels like it has diminished the value of web developers only slightly over the years. As I said before, I love WordPress as a development tool. I use it daily and I am very grateful that came into our little world. I just wish the stereotype that web development is easy, and anyone with a computer can make a great looking site in about 20 minutes or so disappear from our lives forever. Until then, let's all focus on educating our clients in this business, and all that is needed to make a great design and developing a great website. Sounds good?