And industry adapts to accommodate technology changes. Last year, Nielsen updated its name to the term Report Cross Platform Report total hearing. It was a reflection of the fact that viewers of online distribution have increased at a rate of 60 percent by the end of 2014, while the public television dropped four percent. In other words, the distinction between traditional TV and media streaming is disappearing, for viewers and advertisers. As a result, marketers have a better chance than ever to reach customers.
SEO and Online Streaming:
streaming services like Netflix and Hulu Plus assume most online banners go directly to their sites, and many of them do. But when a client is interested in finding a TV that is not clean immediately search for this service, clients often turn to Google and type in search terms: "Look [Name of show]." This effort to Research is usually put an ad for payment options at the top, followed by sites that offer varieties can download the show, with a lot of junk food mixed results. It's a frustrating experience, as anyone who has tried an episode of television or movies online can attest.
As the demand for streaming content continues to grow, and consumers set their sights beyond a handful of major content providers continuously, new aggregators come online to find a balance between a limited search to a single supplier as Netflix, and a search engine like Google that can provide millions of results with varying degrees of relevance. An example is Lapin TV Plus, which made it easier for viewers to quickly access all the shows they want to watch. For only $ 10 a year, this service allows them to watch TV shows and movies or listen to radio stations. Type viewers only in the name of the show and Rabbit TV Plus offer, it is displayed on the page of a network like ABC, NBC, CBS, or streaming on Netflix or Hulu, or anywhere else on the web.
The Importance of Aggregators:
The growing popularity of online distribution offers brand new marketing opportunities to match relevant ads with much more effective target audiences that advertising on cable networks and dissemination. But with thousands of online video providers, even knowing where to start is a whole new challenge on its own. The reason for this is that knowing where to start is a challenge for consumers. If your audience does not know where they want to go or make. An advertising campaign on the Web very targeted can not start with the guess work, but marketing can make use of the same aggregators that consumers are to demystify the process of reaching eyeballs content.
