Wednesday 29 October 2014

5 Key Questions to Ask Yourself Before Beginning Your Web Design

Before starting your web design

There are many different stages of web design, and the end product can often be very different from the original concept. You can potentially save time and money, even if you consider carefully what you want to accomplish and what the best way to do this is BEFORE the physical design and the coding process is actually started. Here are five key questions to ask right at the start, to ensure that your site design product along the right lines.




1 - Who are our core demographic and what they like?

Whether a print ad, a TV spot or a website, all successful marketing campaigns start with a specific audience in mind. It's worth spending a little more time getting to know your target demographic so you can actually specify what they like and how best to implement this in your website.

2 - What colors and visual styles best represent our brand?

If you've developed your brand right in the world 'offline', then this question and must be answered by you (perhaps with some modifications). If instead you are a start-up online, then you should pay close attention to visual styles and colors they use and how they may affect the way your brand is perceived.

3 - What is the overall purpose of the website?

A website is one thing he does, and so it must be designed with the purpose in mind. If you are selling physical products then what features can be used to make them easier to find and buy? If your website is nothing more than a showcase for their services in the real world, then what methods are best demonstrated these?

4 - What is our SEO (now and in the future) strategy?

Search engine optimization is a process that involves both the design of your actual website and the content you put into it. Therefore, it makes sense to consider what keywords are and strategies during the initial design process.

5 - What are our competitors doing with their web designs?

No website is an island, and it is important to know what your direct competitors are doing. First so you can avoid doing anything that seems too similar, and conversely so you can get an idea of what styles are currently in fashion and what is already working elsewhere.

Wednesday 22 October 2014

SEO Newcastle

IndigoMultimedia is a freelance SEO consultant based in Newcastle. Offering a range of search marketing services for clients from the keyword research for advanced link building strategies. I also offer services engine optimization (SEO) by way of private label, with marketing and web design agencies.

Although I perform SEO in Newcastle, I work on websites around the world and across different industries. See below some of the SEO services I offer:

Website SEO Audit

The starting point of any search marketing campaign is to see how well your site is currently optimized. Usually I find some problems that can be improved to help the search engines find, index and rank the best web pages.

Keyword Analysis

Keywords are the foundation of search marketing, ensuring the right keywords for your business target is essential. I can advise you on the monthly search volume for your keywords and tell you how to get more traffic to your website. for example, SEO Newcastle as a keyword gets very little traffic compared to search the SEO company.

Onsite Search Engine Optimization

Once your web site and keywords have been analyzed, I can start optimizing your pages and makes them unique. Optimization on the site include creating unique metadata for each page and remove any duplicate content issue that could give your site a shame. I also look canonical URL issues and web architecture.

Competitive Analysis

Examine how and why your competitors are ranking can help propel a strategy for its own website. This analysis includes examining their backlink profiles and extract possible destinations for data links.

Link building campaigns

The most important ranking in search engines factor is the number of sites that link to yours. My link building service will help you build your link profile with time ensuring greater online visibility through a better page ranking in search engine results (SERPs). If you are not sure how many links to your site already, try my tool to get data >> ViralSpy.

Local SEO

If your clients are local to your business, I can build a marketing campaign local search for you. The ads can be seen on the top of Google's organic results for certain search queries. Google has stopped showing local listings for 'SEO Newcastle', but a search for 'Newcastle hotel will show examples of local search listings. Also impliment foursquare marketing strategies for companies and local brands.

Along with the above services I can also look at:

      Opportunities Social Media Marketing for your business. With online marketing is changing so fast, I feel social media marketing SEO replaced in a couple of years.
      Implementing a blog. I can arrange to install WordPress on your website and explain how blogs can be a powerful marketing tool search engine. I also do SEO for existing WordPress blogs.
      Analysis and Monitoring.
      Reputation Management by scanning the web with custom software for any mentions of your company over the other websites, forums, news and the blogosphere. Any negative comments can be displaced from the pages of search engine results.