Thursday, 21 May 2015

The Ultimate Guide To Multilingual And Multiregional SEO

When you start to enter multilingual and multiregional SEO, you know you've taken a step forward as an expert SEO. Why? Well, probably it is a large and complex site that requires the experience of someone who knows what they are talking about. If it is multilingual and multinational SEO, then you are managing a complex web strategy that serves multiple locations and languages - not just one.

Lucky for you, almost everything you need to know about SEO multilingual and multiregional appears in this post. Therefore, even if you are a first timer, now you have a cheat sheet that can guide you down the right path. Please note that the multilingual and multiregional SEO is always changing - so, be sure to check your strategy with the latest items before taking drastic decisions.


 
What are multilingual and multiregional SEO?

Multilingual SEO is the practice of offering optimized website content in a variety of languages. Multiregional SEO is the practice of creating optimized content website that is specifically adapted to multiple geographic regions.

These two strategies have often overlap, that's why we're both covered in this post. It also links with other aspects of online marketing, such as optimizing the conversion rate, pay per click and content strategy.

First, ask yourself: Where is it going?

The first thing to do is determine which regions are targeting. Then you need to decide which languages will be made available to those regions. This is critical because it allows you to design the whole project.

URL domain and Structure

After determining the language and regions have to choose your strategy domain structure and / or URL.

Official Webmaster Central blog states of Google, "it is difficult to determine geo-targeting on a page by page, so it makes sense to consider using a URL structure that makes it easy to segment parts of the website for geographical orientation.”

I very much agree with this - if you can trace the structure right first location, the rest of the project will be much easier. But before you start mapping the web architecture, let's look at the pros and cons of each option URL or domain. (Note: The following information is taken directly from Google.)

Wednesday, 6 May 2015

The Intersection Of SEO & Web Design

As technology advances and Internet usage evolves, so they do the best practices of SEO. Web designers now have more options available than ever technologies. Going into 2014, I hope we'll continue to see advances in web design to provide even more options.

I thought it would be useful to review the top SEO considerations related to some of the latest trends in web design, including parallax, responsive, and HTML5 design.

Although I am a big fan of the incorporation of the three design options, where appropriate; in all cases, site architecture and accessibility remain the main concerns of SEO.

Most people know that design with the end user in mind also it helps to improve the SEO positioning. There are technical reasons why this is the case and why it is important for design with the user in mind. This article focuses on this concept in more detail, and provide actionable next steps for SEO professionals to consider when you think about the site and design of the user experience interaction.

Website Design Trends:

Design Parallax puts Web content on a page, in the fingertips of the user, and can be a great way to bring a consumer through a narrative process. Every place I've worked has adopted some kind of narrative design parallax has seen improvements in conversion rates.


 
But as excellent after Janet Driscoll Miller discussed, although this type of design makes it easy for the end user, which can be a challenge from the point of view things SEO. Have what is essentially a one page web site makes it difficult to take advantage of a variety of search terms and use of best practices of SEO to get visitors to your page. That said, I'm still a big fan of this design choice, even as a professional SEO, because I still can develop fantastic parallax designed web pages that have more than one page.

Better yet, when possible, you might consider incorporating some parallax pages designed as part of its main web experience against creating a separate website.

Responsive design is recommended by Google to design for multiple devices method. There are huge advantages to the user experience taking sensitive web design concepts that allow your website to perform optimally for multiple devices.

In addition to user experience benefits of sensible web design, the main benefit for SEO is not diluted its equity link. In other words, the sensitive web design gives you a URL for both the mobile site and main site, which means you are more likely to do a better job of increasing its count backward external link to each page instead of having to drive links to two separate URLs.

I've heard of labels switchboard, but I personally am not convinced that passing 100% of the value of the link. However, as noted Bryson Meunier, responsive design also has some important considerations to take into account SEO. First, a URL could limit its ability to segment your keyword targeting to keywords that are most appropriate for mobile users.

HTML5 has been touted as the next big thing in web design, but its implementation can be a problem for SEO. HTML5 designs can be surprising, interactive and inspiring, but if they are not encoded properly, Google sees an empty page.

For example, in this post we can find examples of great animation HTML5. However, here it is what Google found when crawling the page:

Many websites that incorporate all aspects visually appealing popular coding HTML5 also provides greatly incorporate JavaScript, making it difficult for the robots search engines to understand the content. You can display static content depicting HTML5 content that robots can improve the rate of your website.

Unfortunately, few website developers take the time to make a static version of the content to search bots. In this sample of 20 examples of CSS3 Animation, almost all of them are practically invisible to the search engines.

Wednesday, 15 April 2015

The Future of SEO and Marketing Through Television

The way consumers watch cable television is gradually changing for streaming. Young people can graduate from college and buying a TV with the sole purpose of seeing seasons drunk complete series. While the television itself never die, it becomes easier than ever to listen online on their televisions, tablets, smartphones and computers.

And industry adapts to accommodate technology changes. Last year, Nielsen updated its name to the term Report Cross Platform Report total hearing. It was a reflection of the fact that viewers of online distribution have increased at a rate of 60 percent by the end of 2014, while the public television dropped four percent. In other words, the distinction between traditional TV and media streaming is disappearing, for viewers and advertisers. As a result, marketers have a better chance than ever to reach customers.

SEO and Online Streaming:

streaming services like Netflix and Hulu Plus assume most online banners go directly to their sites, and many of them do. But when a client is interested in finding a TV that is not clean immediately search for this service, clients often turn to Google and type in search terms: "Look [Name of show]." This effort to Research is usually put an ad for payment options at the top, followed by sites that offer varieties can download the show, with a lot of junk food mixed results. It's a frustrating experience, as anyone who has tried an episode of television or movies online can attest.


As the demand for streaming content continues to grow, and consumers set their sights beyond a handful of major content providers continuously, new aggregators come online to find a balance between a limited search to a single supplier as Netflix, and a search engine like Google that can provide millions of results with varying degrees of relevance. An example is Lapin TV Plus, which made it easier for viewers to quickly access all the shows they want to watch. For only $ 10 a year, this service allows them to watch TV shows and movies or listen to radio stations. Type viewers only in the name of the show and Rabbit TV Plus offer, it is displayed on the page of a network like ABC, NBC, CBS, or streaming on Netflix or Hulu, or anywhere else on the web.

The Importance of Aggregators:


The growing popularity of online distribution offers brand new marketing opportunities to match relevant ads with much more effective target audiences that advertising on cable networks and dissemination. But with thousands of online video providers, even knowing where to start is a whole new challenge on its own. The reason for this is that knowing where to start is a challenge for consumers. If your audience does not know where they want to go or make. An advertising campaign on the Web very targeted can not start with the guess work, but marketing can make use of the same aggregators that consumers are to demystify the process of reaching eyeballs content.

Monday, 9 March 2015

Are You Really On Page One Of Google? – SEO Blog

Everyone wants his company to be on the first page of Google. And now, thanks to customized searches of Google, everyone thinks they are.

In short, Google will look at your history of searches and search results as so you get the websites that you think you are looking for. So if you see your own website much (and you really should), then there will be higher in terms of SEO, for example, sites of rivals.



This is great if you are a consumer, which means you spend less time trawling through the results you do not.

It does not work if you are looking for an honest reflection of how your business performs against key search terms.

Today, Google is a bit like a tinted mirror - flattering, but not necessarily how everyone sees you!

The best and easiest, way to figure out how you're actually doing is opening a private browser window and then run your search again. Depending on the browser you use, you must do the following:

Internet Explorer or Firefox: hold ctrl + shift + p

Chrome: hold ctrl + shift + n

Then, go to Google and rerun the search. This will search the search terms without using any of your stored preferences.

Try it with some of the favorite search terms. It is likely that your site will not perform as well as you are expecting.

Upset? Sorry. But there are things you can do to improve things.

Disregarding Google has clamped down on people taking shortcuts, and they will find themselves blacklisted. The only way is to do well, which means a lot of hard work managing the "invisible" Site technical elements, and even harder to make sure your site is vibrant and frequently updated work.

Besides that? Yes, you guessed it: more graft promoting your content and your product to the public to attract them to your website and improve search rankings.

There is a shortcut you can take, of course: Podium talk. We specialize in boosting the rankings of Google using totally natural and sustainable methods.

We also have many, many years of experience in copywriting, so we can give your site the gas, up to date news and blog it deserves, and will keep your audience coming back. Finally, we have experts in public relations from the house that can promote content in the right way, and offer clear, monthly reports so you can see what has been done and how they've improved.

It may take a while - is an organic process - but anywhere from three to six months should see an improvement, with a long-term campaign to deliver even better results. Best of all, though, is that you know for sure the results of SEO are where they should be.











Wednesday, 11 February 2015

Understanding & Explaining A Realistic SEO Timeline

How long should it take to see results from SEO? Columnist Stephan Spencer says there is no simple answer to this question, but explains some of the factors that can affect a timeline of SEO.



It is the site is in deep water in search engines? Maybe you were hit with a penalty manual. Maybe the competition is simply outperforming and sales. Maybe you're a consultant or SEO in the house that has been assigned a difficult case....

For site owners or directors of marketing, it is often difficult to understand why your ranking or conversion rates are not improving - are perhaps even decline - after the application of huge site changes the advice of your physician SEO. If you are the SEO in that situation, you may have a hard time explaining exactly why you cannot just "faster SEO."

Now, it may be that your strategy is not working; However, it is more likely to simply be a disconnect between the SEO practitioner and the rest of the team about the nature of a "timeline SEO realistic." 
How to solve the lack of information?

Here are some ideas that are great to start the discussion:
SEO is site fitness

Optimize Worldwide Matt Morgan wrote a great article in May comparing SEO for taking antibiotics. While this is a good analogy, do not tell the whole story.

SEO is about solving current problems as much as is preventive measures and continuous improvement. Once your "treatment" of SEO tasks in the short term this is done, your site should never stop practicing SEO.

Perhaps a better analogy would be to say that SEO works similar to an exercise routine manner. If you start skipping routine - or not do everything together - you will not achieve or maintain optimal results.

Of course, before starting a fitness routine, it is always important to check with your doctor, who will make recommendations on what to do possible without damaging your body. This is the first job of SEO: looking at your site to diagnose what problems are going on, and provide guidance on how you can build a strong, reputable authority and rankings over time.

Go too fast and expect extreme results often end up leading to a sort of "over correction" that could damage the site more like an extreme diet may work in the short term, but in the end it will return to starting point - or worse, damage to your body.

SEO is complex and requires long-term thinking


a lot of the technical side of SEO is the solution of problems. The fact is, it is not always obvious why your rankings are fluctuating. For example, is it possible that SEO tactics used in the past is now being recognized as spam, which means that its value has decreased in the Google ranking algorithm? That could lead to a huge drop in the rankings, and the efforts of an SEO consultant have been doing, slow positive progress can be hidden or blame for this.

It is important to understand that there are many variables that go on with your SEO. The consultant or local SEO is working with all the SEO, design, code, etc., decisions made in the past over the recent past, present and future. That is why it is very important to begin a relationship with SEO site audit. This will uncover problems not normally show up on your radar screen and expose the damage that may be doing to your site.

Once you have a solid base, develop an action plan to further strengthen the reputation of your site and scope. Sometimes, when determining a site of some great dirty game, you'll see worse before improving long-term and stable.

For example, in a recent conversation with the consultant forensic SEO Alan Bleiweiss, I described a case with one of his clients, illustrating the need to look long term SEO projects.



Alan told me:

      I did the audit in January 2013, and the customer began implementing changes immediately. Organic traffic continued to fall until July 2013, and only began to slowly back out at that point. As you can see, from that time, there was a decline, rise, decline bump up process several times until finally, a year later, he is breaking.

      This site was a combination of issues through various algorithms, most of the panda. That's actually harder - Panda has continued over the past two years to get most strict, with some "flexibility" lying in the road. That makes it very difficult for a site to achieve sustainability.

      Another important consideration is that the work cannot be done once and left. These sites need constant pressure applied strongest signal quality on-site and brand authority and strengthen confidence.

You can see in the graph of web traffic that this site really big changes, with the added complication of Google algorithm changes, actually caused organic traffic to fall by a significant period of time is required.

However, by taking the long view, be patient, and doing all the right things to create sustainable success of SEO, traffic has recovered and actually surpassed previous levels. Alan had prepared the client by the fact that this may probably be the case, he and members of internal teams responsible for SEO might well have faced some very difficult discussions with the management team.

SEO requires a joint effort

there are a variety of factors that influence the success of SEO - and many depend on cooperation from other teams or departments.

With older clients, we are often looking tens of thousands (or hundreds of thousands, or millions) of web pages and large, sometimes geographically distributed teams to work. There is also the bureaucracy of getting approved and enacted changes. Much time can be spent waiting in the wings in obtaining approval, deciding preferred courses of action, or just get the job queue SEO site development.

That is why the cooperation of other teams - especially the IT department and the team of social media - is crucial to the success of SEO. The SEO management is not just a bunch of keywords, but a movement for the address of your site. Do not underestimate the amount of work that is done, especially when taken in the time necessary to achieve the acceptance of these other departments or executives.

Time is often a gamble

one tactic effective SEO used to be the placement of 50 new pieces of blog content and promoting the heck out of them with the hope that a small number would be seen by many people, and perhaps gain social actions and link authority for the site.

The thing is that virality is incredibly difficult to predict, even by experts. Often it comes to placing content in the right place at the right time; however, this timing can happen at any time.

You can make an effort to predict what content your audience will want to use seasonality (related to basketball during March Madness content, etc.), drawing a current event (this is complicated, because if it becomes too late, is something the past), or simply trying to put awesome content and ideas that people want to share, and hope it touches a chord.
ROI Gets Complicated

Google Algorithm Hummingbird and loss of reference data keyword ("not always") have made things a heck of a lot harder for SEOs in order to measure the exact ROI of their actions.

It is no longer an option to measure the exact amount of traffic a unique keyword is receiving. Moreover, Hummingbird does what he cannot always control directly the variations of a word that your site to rank for. Sometimes this can even lead the irrelevant traffic for your site.

Instead, look KPIs that add more value to their overall objectives. Is the ultimate goal of your SEO press review for more positive line? Is to facilitate brand loyalty? Is it to improve conversion rates? What indicators have value is ultimately determined by its specific business objectives; useful information for a site can be completely useless for another.

A metric I always recommend is "performing tasks" - this leads to the center of understanding why people use your site, which helps inform strategies to increase conversions. This methodology recognizes that not everyone will come to your site to buy - not just the way it works. Instead, he asks: "Is it complete visitor (s) set out to do on the site?"

For example, some users will use the site to investigate a kind of product of interest at a later purchase on the path. To help you get the best possible experience, have a large system with clear and clean subjective ratings that you keep spam free, and use background, original content for your product descriptions. You could even create a forum where users ask questions, then keep track of these questions and give content to the site pages answering them. Track the time a user spends on product page or pages that provide more in depth information about the product.

It may be useful to collect some data on completion rates tasks in Part audit your SEO plan. To do this, set a short survey asking only yes or no, as "Completed I wanted to get done?", "Are you satisfied with your visit?" Or even a brief multiple choice question that asks users if they are visiting for research, for entertainment, or to purchase. You can use this metric later to review the effectiveness of SEO plan on creating a better customer experience.
What that means when you're Recruitment / Working with an SEO

      Never trust an SEO professional who tells ensure a number # 1 in six months or less. Often, the benefits of a well-executed SEO strategy will not manifest for at least a year, especially when the web site is optimized has a lot of problems. The tactics that could get your ranking soar in the short term can turn against you in the long run.

      Ask me for a timeline of expectations at first, and then another timeline after the audit is performed.

      Find someone who, instead of focusing on the ranking, focusing on their business objectives. Instead of the rankings, seek growth in the KPI as organic traffic, sales, completed tasks, etc.

      as with your own personal fitness, it is often best to focus on small, achievable goals that are right in front of you. Doing so allows progress to occur, less inhibited by the constant worry of where you are in comparison to the mountain of work ahead. Instead of trying to succeed in SEO with one Herculean effort, you can create something great, measure their performance, and then create another starting point for further improvement.

      Ask them will not give the fastest results, but what will lead to results that can be sustained over time.

      Try a timeline that is segmented into actions: 2-4 weeks for a full site audit 1-2 months for technical changes, 2 months of renovation of contents, 3-4 months for acquisition efforts links etc.
      Have reports that clearly explain what is being done and how it will improve its global growth; downplay pure ranking metrics.

This article should not be seen as validating SEO done wrong-that do not show you the fastest results possible. There are some situations where great SEO can actually show very quick results - and eliminate hidden from hackers spam links, fixing trace or site architecture critical issues, or manual recovery penalty.

What you should take from this article is that before starting any SEO effort, you should take the time to assess the situation, plan short and long term strategies long, SEO approach as an ongoing process, and communicate the objectives and realistic for improving equipment and larger executive deadlines.

Sunday, 11 January 2015

The Myth Of DIY Websites And Its Impact On Web Developers

Do-It-Yourself websites are here and not going anywhere. That's just a basic fact of our industry. However, there is a big misunderstanding about the ease of use in connection with WordPress and other Do-It-Yourself platforms website creation and must be addressed.

For starters, WordPress is fantastic. I use it to build most of my sites, is great for surfing through each site, both in the front and the back, and has a fantastic group of people who write beautiful plugins for everything from presentations grid designs complex forms and further contact. That's all true, because I know what I'm doing. The myth of which I speak is the ease of use of programs promoting DIY website for the inexperienced, who are under the false assumption that websites can be created in 30 minutes or less.

Let's look at WordPress for a minute. As for the creation of an initial site is concerned, works great, even for someone who knows a <div> of a <video>. Allows the user to create a URL, configure a user name and password and that even includes 2 songs from decent to get started on your way to creating web appearance. That is where the fun stops and frustrations occupies. If you want your site to look like thousands of others who use the theme Twenty Fourteen on your blog, you can be well here (but most likely will not). If you want your site to be creative, innovative, unique and popular, there's a good chance most people will not be able to do it yourself, no matter what they read on the Internet.

One of the most frustrating things is that the expansive phenomenon DIY web site has created an illogical, irrational and unsupportive look at our profession manner. Customers are now more likely to negotiate with you on something as small as a change of image, a color scheme different link or new logo placement. This is for fear they should be getting the raw end of the deal, because everyone knows has built its own site, and therefore should be a piece of cake, right? While that may be the case, the customer should really do some research to see what these sites are alike, and after waiting rethink their position on their work.

There are some techniques that we can use, allowing us the user application developers to explain our jobs, maintain a professional attitude and appearance and keep customers happy at the same time:

1. We are professional: It is crucial that we convey this message (as well as possible) and explain that we know more about the web than they. Sounds complicated, but it can be done, showing examples of well-built sites, perhaps in a book or two, perhaps even showing a bit of research material or data. Just walk the customer through the process can be helpful too.

2. Communication: This is essential for both parties to facilitate successful and positive relationship work. Do not be afraid to ask questions when needed, but also to give advice when warranted. Many times, it will be necessary for the client to be informed of a procedure or design that may not have been known in advance, and it is our job to tell about it.

3. Time management: Be sure to set a timetable for the construction of a site according to what the customer wants, and then transmit that information to them. It is a common misconception that web coding takes very little time to do it, we know it is far from the truth. Again, make sure the customer is educated as to the amount of work that goes into each specific job; otherwise you're likely to find more problems down the road.

4. It is a process: You not only a site is built in a day and says, "Well, there you go," and is already finished, though the customer may be under that assumption. Time, revisions, additions and more is needed to make a good site run smoothly. Make sure you are aware that you will have to rotate, adjust and try to get your site works as it should.

Now it is true that you can only take a few minutes for a developer to change the image of the front of his legal advice, and may be an easy solution for a programmer to build a new page for annual summer picnic slideshow of your company. But the bottom line is this: As in any business, you pay someone to do what cannot, as teaching how to jump from an airplane, or operating in your heart, or what you and your guests to dinner seared duck and foie gras ravioli. We are professionals and we have to be treated as such.

That does not mean that there is a big market for building new custom themes, especially those intended strictly for WordPress. That certainly exists, and is profitable for coders and web designers from around the world, and may also be useful if you need a certain look for a customer as soon as possible. Building custom theme is very complicated, so, so the really big issues cost money. Again, the client (or developer, for that matter) pay someone a lot of money for the service they have provided. It's not that hard, really.

I talk to people around the world about the ins-and-outs of design and development, and this has been a problem for a long time. Everyone we dealt with our own work and customers and do not want to pay a fee "outrageous" as for our services. I do not know about you, but my student loans certainly are not going to pay themselves. Ideally, customers will pay for me. Is not that the point of choosing a profession and giving everything you have?

While WordPress and other DIY sites have a lot actually helped and many people join the slaughter of blogs in the last decade or so, it feels like it has diminished the value of web developers only slightly over the years. As I said before, I love WordPress as a development tool. I use it daily and I am very grateful that came into our little world. I just wish the stereotype that web development is easy, and anyone with a computer can make a great looking site in about 20 minutes or so disappear from our lives forever. Until then, let's all focus on educating our clients in this business, and all that is needed to make a great design and developing a great website. Sounds good?

Monday, 8 December 2014

Search Engine Optimisation (SEO) Workshop

Your website is like a race car engine, and as such should be tuned regularly to get the most out of it.

Media works marketing experts will be providing a free lecture that will help you get the most out of your website. This session will give you the necessary skills;



      Put you ahead of your competitors in the top of search engine results pages
      Locate the problems that may be causing users to leave before buying
      Put you products and services of the mark against new public
      Google penalties and the impact it can have on your business
      Understand how your website can fall foul of Google penalties
      And much more ...

Get tips from industry experts working in some of the biggest SEO campaigns in the UK. Learn how to rank your site with SEO best practices so you can climb the Google ranking and attract more traffic. You can even request a free and comprehensive of its key competitor’s sites for easy identification of areas of improvement audit.