Thursday, 13 November 2014

SEO Vs Google Adwords

Search engines are the lifeblood of a website. Even with the rise of social media, search is usually still the main source of traffic (and more productive).

But what is the best method for generating search traffic? The main contenders are Search Engine Optimization (SEO) and Google AdWords.





SEO involves optimizing your website based on 100s of factors involved that use Google to determine your ranking. Only the big "G" knows for certain but these keys are thought to include onsite optimization, links to your website and social media presence.

Google AdWords are the ads that appear to the right of the search results and top. This is run largely as an auction, but it is a relevant factor in the amount you pay.

So which is better / cheaper? Only way to find out - Fight!

  •       RISK - Google AdWords can guarantee your website displayed on the first page of any term of your choice (if you do a sufficient supply), while there are no guarantees with SEO as Google decides ultimately what range
  •       VOLUME - Most people tend to click on the natural search results and are not restricted by budgets, so SEO is the winner here
  •       DEADLINES - With Google AdWords can be displayed on the first page within 24 hours, while it may take several months to achieve results with SEO
  •       COST - No clear winner but if you SEO success does offer better long-term value

In short there is no definitive answer, with some more appropriate websites for SEO, AdWords others. You can even both methods, such as Student Grove students who heads Newcastle accommodation '' and similar keywords found to apply.

While their rankings in the search engines are slowly increasing (# 13 to date), Google AdWords gives immediate presence right at the top of the page. Also often different users click on the ads to the natural listings, so its win-win.

Monday, 10 November 2014

Simple Ways To Solve Four Common Web Design Problems

Four Common Web Design Problems

Make the most of your website is all about streamlining the user experience and smooth out any problems that may stand in the way of that experience. To help ensure that your website is an easy machine to use stain, here are some easy solutions for website design factors that may be holding.



1 - Visitors can not find my products easily

If you have a lot of products listed on your site then allowing users to easily navigate through them to find what they want should be a priority. Fortunately, there are a number of things you can do to make their products easy to navigate:

      Organize similar products pages, categorized separately
      Install a search bar on your site so that users can reduce the specific item you are looking for

2 - My pages take long to load

In the era of super fast wide band, many people expect a website to load almost instantly, and every extra second that the page takes to load, the possibility that visitors just click away. There are several ways you can reduce the charging time:

      Reduce the number of images per page, and / or reduce the size and resolution of images
      Using HTTP compression to reduce file size and page number of files that need to be sent
      Use the browser caching to save copies of some pages in the user's hard drive then you can recover quickly

3 - People say my text is hard to read

If people can not read your site, it is unlikely to make a purchase from it. Choose your funds carefully - avoid those that are "busy" or garish, and make sure that the text is easily visible in all areas of the screen. Also, only use fonts in web friendly as Arial, Courier New, and Times New Roman.
 
4 - visitors leave my site without completing a purchase

If you're getting a lot of traffic on the site, but few sales then you may have to search the path between the user arrives at the site and the point at which they make a purchase. Reduce the number of clicks required to get from looking at a product for final sale, and make sure your web payment form is short and easy to use.

Wednesday, 29 October 2014

5 Key Questions to Ask Yourself Before Beginning Your Web Design

Before starting your web design

There are many different stages of web design, and the end product can often be very different from the original concept. You can potentially save time and money, even if you consider carefully what you want to accomplish and what the best way to do this is BEFORE the physical design and the coding process is actually started. Here are five key questions to ask right at the start, to ensure that your site design product along the right lines.




1 - Who are our core demographic and what they like?

Whether a print ad, a TV spot or a website, all successful marketing campaigns start with a specific audience in mind. It's worth spending a little more time getting to know your target demographic so you can actually specify what they like and how best to implement this in your website.

2 - What colors and visual styles best represent our brand?

If you've developed your brand right in the world 'offline', then this question and must be answered by you (perhaps with some modifications). If instead you are a start-up online, then you should pay close attention to visual styles and colors they use and how they may affect the way your brand is perceived.

3 - What is the overall purpose of the website?

A website is one thing he does, and so it must be designed with the purpose in mind. If you are selling physical products then what features can be used to make them easier to find and buy? If your website is nothing more than a showcase for their services in the real world, then what methods are best demonstrated these?

4 - What is our SEO (now and in the future) strategy?

Search engine optimization is a process that involves both the design of your actual website and the content you put into it. Therefore, it makes sense to consider what keywords are and strategies during the initial design process.

5 - What are our competitors doing with their web designs?

No website is an island, and it is important to know what your direct competitors are doing. First so you can avoid doing anything that seems too similar, and conversely so you can get an idea of what styles are currently in fashion and what is already working elsewhere.

Wednesday, 22 October 2014

SEO Newcastle

IndigoMultimedia is a freelance SEO consultant based in Newcastle. Offering a range of search marketing services for clients from the keyword research for advanced link building strategies. I also offer services engine optimization (SEO) by way of private label, with marketing and web design agencies.

Although I perform SEO in Newcastle, I work on websites around the world and across different industries. See below some of the SEO services I offer:

Website SEO Audit

The starting point of any search marketing campaign is to see how well your site is currently optimized. Usually I find some problems that can be improved to help the search engines find, index and rank the best web pages.

Keyword Analysis

Keywords are the foundation of search marketing, ensuring the right keywords for your business target is essential. I can advise you on the monthly search volume for your keywords and tell you how to get more traffic to your website. for example, SEO Newcastle as a keyword gets very little traffic compared to search the SEO company.

Onsite Search Engine Optimization

Once your web site and keywords have been analyzed, I can start optimizing your pages and makes them unique. Optimization on the site include creating unique metadata for each page and remove any duplicate content issue that could give your site a shame. I also look canonical URL issues and web architecture.

Competitive Analysis

Examine how and why your competitors are ranking can help propel a strategy for its own website. This analysis includes examining their backlink profiles and extract possible destinations for data links.

Link building campaigns

The most important ranking in search engines factor is the number of sites that link to yours. My link building service will help you build your link profile with time ensuring greater online visibility through a better page ranking in search engine results (SERPs). If you are not sure how many links to your site already, try my tool to get data >> ViralSpy.

Local SEO

If your clients are local to your business, I can build a marketing campaign local search for you. The ads can be seen on the top of Google's organic results for certain search queries. Google has stopped showing local listings for 'SEO Newcastle', but a search for 'Newcastle hotel will show examples of local search listings. Also impliment foursquare marketing strategies for companies and local brands.

Along with the above services I can also look at:

      Opportunities Social Media Marketing for your business. With online marketing is changing so fast, I feel social media marketing SEO replaced in a couple of years.
      Implementing a blog. I can arrange to install WordPress on your website and explain how blogs can be a powerful marketing tool search engine. I also do SEO for existing WordPress blogs.
      Analysis and Monitoring.
      Reputation Management by scanning the web with custom software for any mentions of your company over the other websites, forums, news and the blogosphere. Any negative comments can be displaced from the pages of search engine results.

Thursday, 7 August 2014

SEO, Google And Encryption. Let The Rush For HTTPS Begin

You hear that sound? It's the sound of thousands of SEO marketers rushing to encrypt their sites to HTTPS. If you are an SEO, expect a call from your customer wanting the latest and greatest Google ranking signals. Encryption. Do not worry the NSA and all other high-tech companies in the world still taking hold data such as surface mining for coal.


Outside of the obvious range benefit Google, there are some tangible benefits in the encrypted path. Defend against what is known as man-in-the-middle, and offer the privacy of visitor’s counters. Yes, just because you will not mean the encrypted NSA stopped sucking up data. Let's be realistic at this point. You are receiving a reward perception, not reality-based.

Google has really been running the experiment, and giving insurance a little nudge in departments rated websites. A 'bit of a shove' can equal serious conversions and sales. Google Trend Analysts Zineb Ait Bahajji and Gary Illyes explained through a blog that the signal encryption classification will be small for now.

In recent months we have been running tests given if sites use secure encrypted connections as a signal in our ranking algorithms in this category. We have seen positive results, so we are starting to use HTTPS as a ranking signal. For now it's just a sign that affects less than 1 percent of global queries, and carry less weight than other signals, such as high content of lightweight quality - as we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Translation, the signal is smooth to give webmasters time to upgrade the security of their sites and change the HTTPS protocol.


Most security companies are hailing the move. The goal of most companies is a push to be the default HTTPS web.

But there is a downside. The reason most companies have refused to encrypted sites is due to issues of cost and performance. If the change to a safe level is now a ranking signal, Google will have to respond to the speed signal. A lot of weight is given to the speed of your site. Encryption, in its current state, it does impact performance.

What will probably happen is a new cottage industry of companies that offer encryption speed. The sites will not want to be bogged down by times slower connection. Any push in the rankings due to the use of https will be quickly negated if the rate becomes a problem.

Mark Sparshott, an executive said this at Proofpoint Register. "I welcome Google's move to use HTTPS as a ranking signal and reduce those sites that are not Encrypt connections to visitors, but warn that the minimum capacity and Google are applying weighting may not be a sufficient deterrent to poor best practices on security. "

"Proofpoint Researchers have observed that most of the websites were slow to enforce the use of HTTPS because encryption is used to secure the connection to the web experience is anathema to the mantra of most services based slows anywhere where latency can drive visitors to a competitor service. As such some websites always an option for many years, but they do not default until recent times. "

In any case, the news is that HTTPS is a ranking signal. The run plugins and SSL certificates will be obscene in the coming weeks. Expect multiple guides to start popping up everywhere on how to protect your site and server.

Thursday, 24 July 2014

Best Option To Spent Your Vacations

Newcastle is a major tourist spot in Europe, situated on the north bank of the River Tyne. It is also considered as the best places to enjoy a happy holiday with your family and friends as this city has a lot of beautiful things for visitors. It was established as a Roman settlement centuries ago, so that is the main historic and cultural centers of Europe. The houses of the city are very good network of all types of transport system, together with connectivity and the entire major destinations in Europe. If you are planning to visit this city of London, there are several transportation systems in hand, but the trains from London to Newcastle are the best choice for your trip. There is frequent train service from London to Newcastle.


 
City guide of Newcastle

Newcastle is a beautiful place with many wonderful and amazing attractions for the visitor. This city is very interacting with tourists from different parts of the world and spends your memorable time. Here, visitors can find many attractions in the city that attracts visitors from around the world. Wallington Hall is attractions of the city and considered more beautiful place visited to learn more about the history of this city. The Discovery Museum is also important attractions in the city considered best museums in Europe and houses large collections from different periods of history. You can also visit one of the best parks in the city, specially made to attract the child's Jesmond Dene Park. This park has lots of interesting things for visitors to have fun with family and friends. Pool City is also one of the main attractions of the city, which is famous for its health clubs and sports complex where you can enjoy different types of games.

Hotels in Newcastle

   you can easily find accommodation to suit your budget, because the hotel industry in the city is well flourished. The hotels in the city are well known for the qualities of services, providing customers so if you are worried about the accommodation in the city, and then leave your worries aside and rapid plan to visit this amazing city.

London Newcastle train is the most convenient and economical to make your trip to this beautiful city way. Line is the high-speed train, starts regularly from London St, Pancras International station to Paris, Lille, Lyon, Brussels and other major European destinations. You can book tickets online direct from London to Newcastle in one click and you can avail of great deals facilities. So Book your train tickets online and explores your trip.

Are perfect regular visitors and tourist destiantion, Newcastle is also one of them to keep visiting this site and enjoy your holiday....

Thursday, 17 July 2014

Five Things To Remember When Designing Online Signup Forms



Design registration forms online

Few areas of website design are as interactive as registration forms, and when done right they can be a powerful way to gain email subscribers, account holders, customers and potential customers for your business. To help you make the most of their online forms, here are five simple things to keep in mind during the design process



1 - A call to action sexy


In a world of multiple digital screens and constant bombing, people's time is short, so before you spend a few minutes filling in the form, you must convince them to do so. Including a brief call to action just before the main body of how to register will allow launching what it has to offer and tell visitors what they will get by signing up

2 - Brevity

continuing the theme of time, your registration form must also be relatively short. The whole process should preferably take less than a minute, and it is important to remember that the long forms with many fields to fill can be a turnoff. If you have a variety of fields "optional" think long and hard about whether they are really necessary.
 
3 - Simple error messages

another thing that can lead to premature termination of the registration process is frustration. Make sure that if a user makes a mistake in filling the form that prevents its realization, which are then immediately said what the problem is and how to correct it

4 - Transparency and openness

many people are reluctant to share information online, and in order to convince them otherwise you will have to convince them that you can trust. You can do this by explicitly stating what should and should not do with your personal information. It is also important to make clear what kind of communication they will receive once you sign up.
 
5 - A touch of personality

Do not be afraid to let your colors shine through your registration form - doing so will help to reassure people who are dealing with a business run by real people, instead of a dataset guzzling soulless computer.