Wednesday, 11 February 2015

Understanding & Explaining A Realistic SEO Timeline

How long should it take to see results from SEO? Columnist Stephan Spencer says there is no simple answer to this question, but explains some of the factors that can affect a timeline of SEO.



It is the site is in deep water in search engines? Maybe you were hit with a penalty manual. Maybe the competition is simply outperforming and sales. Maybe you're a consultant or SEO in the house that has been assigned a difficult case....

For site owners or directors of marketing, it is often difficult to understand why your ranking or conversion rates are not improving - are perhaps even decline - after the application of huge site changes the advice of your physician SEO. If you are the SEO in that situation, you may have a hard time explaining exactly why you cannot just "faster SEO."

Now, it may be that your strategy is not working; However, it is more likely to simply be a disconnect between the SEO practitioner and the rest of the team about the nature of a "timeline SEO realistic." 
How to solve the lack of information?

Here are some ideas that are great to start the discussion:
SEO is site fitness

Optimize Worldwide Matt Morgan wrote a great article in May comparing SEO for taking antibiotics. While this is a good analogy, do not tell the whole story.

SEO is about solving current problems as much as is preventive measures and continuous improvement. Once your "treatment" of SEO tasks in the short term this is done, your site should never stop practicing SEO.

Perhaps a better analogy would be to say that SEO works similar to an exercise routine manner. If you start skipping routine - or not do everything together - you will not achieve or maintain optimal results.

Of course, before starting a fitness routine, it is always important to check with your doctor, who will make recommendations on what to do possible without damaging your body. This is the first job of SEO: looking at your site to diagnose what problems are going on, and provide guidance on how you can build a strong, reputable authority and rankings over time.

Go too fast and expect extreme results often end up leading to a sort of "over correction" that could damage the site more like an extreme diet may work in the short term, but in the end it will return to starting point - or worse, damage to your body.

SEO is complex and requires long-term thinking


a lot of the technical side of SEO is the solution of problems. The fact is, it is not always obvious why your rankings are fluctuating. For example, is it possible that SEO tactics used in the past is now being recognized as spam, which means that its value has decreased in the Google ranking algorithm? That could lead to a huge drop in the rankings, and the efforts of an SEO consultant have been doing, slow positive progress can be hidden or blame for this.

It is important to understand that there are many variables that go on with your SEO. The consultant or local SEO is working with all the SEO, design, code, etc., decisions made in the past over the recent past, present and future. That is why it is very important to begin a relationship with SEO site audit. This will uncover problems not normally show up on your radar screen and expose the damage that may be doing to your site.

Once you have a solid base, develop an action plan to further strengthen the reputation of your site and scope. Sometimes, when determining a site of some great dirty game, you'll see worse before improving long-term and stable.

For example, in a recent conversation with the consultant forensic SEO Alan Bleiweiss, I described a case with one of his clients, illustrating the need to look long term SEO projects.



Alan told me:

      I did the audit in January 2013, and the customer began implementing changes immediately. Organic traffic continued to fall until July 2013, and only began to slowly back out at that point. As you can see, from that time, there was a decline, rise, decline bump up process several times until finally, a year later, he is breaking.

      This site was a combination of issues through various algorithms, most of the panda. That's actually harder - Panda has continued over the past two years to get most strict, with some "flexibility" lying in the road. That makes it very difficult for a site to achieve sustainability.

      Another important consideration is that the work cannot be done once and left. These sites need constant pressure applied strongest signal quality on-site and brand authority and strengthen confidence.

You can see in the graph of web traffic that this site really big changes, with the added complication of Google algorithm changes, actually caused organic traffic to fall by a significant period of time is required.

However, by taking the long view, be patient, and doing all the right things to create sustainable success of SEO, traffic has recovered and actually surpassed previous levels. Alan had prepared the client by the fact that this may probably be the case, he and members of internal teams responsible for SEO might well have faced some very difficult discussions with the management team.

SEO requires a joint effort

there are a variety of factors that influence the success of SEO - and many depend on cooperation from other teams or departments.

With older clients, we are often looking tens of thousands (or hundreds of thousands, or millions) of web pages and large, sometimes geographically distributed teams to work. There is also the bureaucracy of getting approved and enacted changes. Much time can be spent waiting in the wings in obtaining approval, deciding preferred courses of action, or just get the job queue SEO site development.

That is why the cooperation of other teams - especially the IT department and the team of social media - is crucial to the success of SEO. The SEO management is not just a bunch of keywords, but a movement for the address of your site. Do not underestimate the amount of work that is done, especially when taken in the time necessary to achieve the acceptance of these other departments or executives.

Time is often a gamble

one tactic effective SEO used to be the placement of 50 new pieces of blog content and promoting the heck out of them with the hope that a small number would be seen by many people, and perhaps gain social actions and link authority for the site.

The thing is that virality is incredibly difficult to predict, even by experts. Often it comes to placing content in the right place at the right time; however, this timing can happen at any time.

You can make an effort to predict what content your audience will want to use seasonality (related to basketball during March Madness content, etc.), drawing a current event (this is complicated, because if it becomes too late, is something the past), or simply trying to put awesome content and ideas that people want to share, and hope it touches a chord.
ROI Gets Complicated

Google Algorithm Hummingbird and loss of reference data keyword ("not always") have made things a heck of a lot harder for SEOs in order to measure the exact ROI of their actions.

It is no longer an option to measure the exact amount of traffic a unique keyword is receiving. Moreover, Hummingbird does what he cannot always control directly the variations of a word that your site to rank for. Sometimes this can even lead the irrelevant traffic for your site.

Instead, look KPIs that add more value to their overall objectives. Is the ultimate goal of your SEO press review for more positive line? Is to facilitate brand loyalty? Is it to improve conversion rates? What indicators have value is ultimately determined by its specific business objectives; useful information for a site can be completely useless for another.

A metric I always recommend is "performing tasks" - this leads to the center of understanding why people use your site, which helps inform strategies to increase conversions. This methodology recognizes that not everyone will come to your site to buy - not just the way it works. Instead, he asks: "Is it complete visitor (s) set out to do on the site?"

For example, some users will use the site to investigate a kind of product of interest at a later purchase on the path. To help you get the best possible experience, have a large system with clear and clean subjective ratings that you keep spam free, and use background, original content for your product descriptions. You could even create a forum where users ask questions, then keep track of these questions and give content to the site pages answering them. Track the time a user spends on product page or pages that provide more in depth information about the product.

It may be useful to collect some data on completion rates tasks in Part audit your SEO plan. To do this, set a short survey asking only yes or no, as "Completed I wanted to get done?", "Are you satisfied with your visit?" Or even a brief multiple choice question that asks users if they are visiting for research, for entertainment, or to purchase. You can use this metric later to review the effectiveness of SEO plan on creating a better customer experience.
What that means when you're Recruitment / Working with an SEO

      Never trust an SEO professional who tells ensure a number # 1 in six months or less. Often, the benefits of a well-executed SEO strategy will not manifest for at least a year, especially when the web site is optimized has a lot of problems. The tactics that could get your ranking soar in the short term can turn against you in the long run.

      Ask me for a timeline of expectations at first, and then another timeline after the audit is performed.

      Find someone who, instead of focusing on the ranking, focusing on their business objectives. Instead of the rankings, seek growth in the KPI as organic traffic, sales, completed tasks, etc.

      as with your own personal fitness, it is often best to focus on small, achievable goals that are right in front of you. Doing so allows progress to occur, less inhibited by the constant worry of where you are in comparison to the mountain of work ahead. Instead of trying to succeed in SEO with one Herculean effort, you can create something great, measure their performance, and then create another starting point for further improvement.

      Ask them will not give the fastest results, but what will lead to results that can be sustained over time.

      Try a timeline that is segmented into actions: 2-4 weeks for a full site audit 1-2 months for technical changes, 2 months of renovation of contents, 3-4 months for acquisition efforts links etc.
      Have reports that clearly explain what is being done and how it will improve its global growth; downplay pure ranking metrics.

This article should not be seen as validating SEO done wrong-that do not show you the fastest results possible. There are some situations where great SEO can actually show very quick results - and eliminate hidden from hackers spam links, fixing trace or site architecture critical issues, or manual recovery penalty.

What you should take from this article is that before starting any SEO effort, you should take the time to assess the situation, plan short and long term strategies long, SEO approach as an ongoing process, and communicate the objectives and realistic for improving equipment and larger executive deadlines.

Sunday, 11 January 2015

The Myth Of DIY Websites And Its Impact On Web Developers

Do-It-Yourself websites are here and not going anywhere. That's just a basic fact of our industry. However, there is a big misunderstanding about the ease of use in connection with WordPress and other Do-It-Yourself platforms website creation and must be addressed.

For starters, WordPress is fantastic. I use it to build most of my sites, is great for surfing through each site, both in the front and the back, and has a fantastic group of people who write beautiful plugins for everything from presentations grid designs complex forms and further contact. That's all true, because I know what I'm doing. The myth of which I speak is the ease of use of programs promoting DIY website for the inexperienced, who are under the false assumption that websites can be created in 30 minutes or less.

Let's look at WordPress for a minute. As for the creation of an initial site is concerned, works great, even for someone who knows a <div> of a <video>. Allows the user to create a URL, configure a user name and password and that even includes 2 songs from decent to get started on your way to creating web appearance. That is where the fun stops and frustrations occupies. If you want your site to look like thousands of others who use the theme Twenty Fourteen on your blog, you can be well here (but most likely will not). If you want your site to be creative, innovative, unique and popular, there's a good chance most people will not be able to do it yourself, no matter what they read on the Internet.

One of the most frustrating things is that the expansive phenomenon DIY web site has created an illogical, irrational and unsupportive look at our profession manner. Customers are now more likely to negotiate with you on something as small as a change of image, a color scheme different link or new logo placement. This is for fear they should be getting the raw end of the deal, because everyone knows has built its own site, and therefore should be a piece of cake, right? While that may be the case, the customer should really do some research to see what these sites are alike, and after waiting rethink their position on their work.

There are some techniques that we can use, allowing us the user application developers to explain our jobs, maintain a professional attitude and appearance and keep customers happy at the same time:

1. We are professional: It is crucial that we convey this message (as well as possible) and explain that we know more about the web than they. Sounds complicated, but it can be done, showing examples of well-built sites, perhaps in a book or two, perhaps even showing a bit of research material or data. Just walk the customer through the process can be helpful too.

2. Communication: This is essential for both parties to facilitate successful and positive relationship work. Do not be afraid to ask questions when needed, but also to give advice when warranted. Many times, it will be necessary for the client to be informed of a procedure or design that may not have been known in advance, and it is our job to tell about it.

3. Time management: Be sure to set a timetable for the construction of a site according to what the customer wants, and then transmit that information to them. It is a common misconception that web coding takes very little time to do it, we know it is far from the truth. Again, make sure the customer is educated as to the amount of work that goes into each specific job; otherwise you're likely to find more problems down the road.

4. It is a process: You not only a site is built in a day and says, "Well, there you go," and is already finished, though the customer may be under that assumption. Time, revisions, additions and more is needed to make a good site run smoothly. Make sure you are aware that you will have to rotate, adjust and try to get your site works as it should.

Now it is true that you can only take a few minutes for a developer to change the image of the front of his legal advice, and may be an easy solution for a programmer to build a new page for annual summer picnic slideshow of your company. But the bottom line is this: As in any business, you pay someone to do what cannot, as teaching how to jump from an airplane, or operating in your heart, or what you and your guests to dinner seared duck and foie gras ravioli. We are professionals and we have to be treated as such.

That does not mean that there is a big market for building new custom themes, especially those intended strictly for WordPress. That certainly exists, and is profitable for coders and web designers from around the world, and may also be useful if you need a certain look for a customer as soon as possible. Building custom theme is very complicated, so, so the really big issues cost money. Again, the client (or developer, for that matter) pay someone a lot of money for the service they have provided. It's not that hard, really.

I talk to people around the world about the ins-and-outs of design and development, and this has been a problem for a long time. Everyone we dealt with our own work and customers and do not want to pay a fee "outrageous" as for our services. I do not know about you, but my student loans certainly are not going to pay themselves. Ideally, customers will pay for me. Is not that the point of choosing a profession and giving everything you have?

While WordPress and other DIY sites have a lot actually helped and many people join the slaughter of blogs in the last decade or so, it feels like it has diminished the value of web developers only slightly over the years. As I said before, I love WordPress as a development tool. I use it daily and I am very grateful that came into our little world. I just wish the stereotype that web development is easy, and anyone with a computer can make a great looking site in about 20 minutes or so disappear from our lives forever. Until then, let's all focus on educating our clients in this business, and all that is needed to make a great design and developing a great website. Sounds good?

Monday, 8 December 2014

Search Engine Optimisation (SEO) Workshop

Your website is like a race car engine, and as such should be tuned regularly to get the most out of it.

Media works marketing experts will be providing a free lecture that will help you get the most out of your website. This session will give you the necessary skills;



      Put you ahead of your competitors in the top of search engine results pages
      Locate the problems that may be causing users to leave before buying
      Put you products and services of the mark against new public
      Google penalties and the impact it can have on your business
      Understand how your website can fall foul of Google penalties
      And much more ...

Get tips from industry experts working in some of the biggest SEO campaigns in the UK. Learn how to rank your site with SEO best practices so you can climb the Google ranking and attract more traffic. You can even request a free and comprehensive of its key competitor’s sites for easy identification of areas of improvement audit.

Thursday, 13 November 2014

SEO Vs Google Adwords

Search engines are the lifeblood of a website. Even with the rise of social media, search is usually still the main source of traffic (and more productive).

But what is the best method for generating search traffic? The main contenders are Search Engine Optimization (SEO) and Google AdWords.





SEO involves optimizing your website based on 100s of factors involved that use Google to determine your ranking. Only the big "G" knows for certain but these keys are thought to include onsite optimization, links to your website and social media presence.

Google AdWords are the ads that appear to the right of the search results and top. This is run largely as an auction, but it is a relevant factor in the amount you pay.

So which is better / cheaper? Only way to find out - Fight!

  •       RISK - Google AdWords can guarantee your website displayed on the first page of any term of your choice (if you do a sufficient supply), while there are no guarantees with SEO as Google decides ultimately what range
  •       VOLUME - Most people tend to click on the natural search results and are not restricted by budgets, so SEO is the winner here
  •       DEADLINES - With Google AdWords can be displayed on the first page within 24 hours, while it may take several months to achieve results with SEO
  •       COST - No clear winner but if you SEO success does offer better long-term value

In short there is no definitive answer, with some more appropriate websites for SEO, AdWords others. You can even both methods, such as Student Grove students who heads Newcastle accommodation '' and similar keywords found to apply.

While their rankings in the search engines are slowly increasing (# 13 to date), Google AdWords gives immediate presence right at the top of the page. Also often different users click on the ads to the natural listings, so its win-win.

Monday, 10 November 2014

Simple Ways To Solve Four Common Web Design Problems

Four Common Web Design Problems

Make the most of your website is all about streamlining the user experience and smooth out any problems that may stand in the way of that experience. To help ensure that your website is an easy machine to use stain, here are some easy solutions for website design factors that may be holding.



1 - Visitors can not find my products easily

If you have a lot of products listed on your site then allowing users to easily navigate through them to find what they want should be a priority. Fortunately, there are a number of things you can do to make their products easy to navigate:

      Organize similar products pages, categorized separately
      Install a search bar on your site so that users can reduce the specific item you are looking for

2 - My pages take long to load

In the era of super fast wide band, many people expect a website to load almost instantly, and every extra second that the page takes to load, the possibility that visitors just click away. There are several ways you can reduce the charging time:

      Reduce the number of images per page, and / or reduce the size and resolution of images
      Using HTTP compression to reduce file size and page number of files that need to be sent
      Use the browser caching to save copies of some pages in the user's hard drive then you can recover quickly

3 - People say my text is hard to read

If people can not read your site, it is unlikely to make a purchase from it. Choose your funds carefully - avoid those that are "busy" or garish, and make sure that the text is easily visible in all areas of the screen. Also, only use fonts in web friendly as Arial, Courier New, and Times New Roman.
 
4 - visitors leave my site without completing a purchase

If you're getting a lot of traffic on the site, but few sales then you may have to search the path between the user arrives at the site and the point at which they make a purchase. Reduce the number of clicks required to get from looking at a product for final sale, and make sure your web payment form is short and easy to use.

Wednesday, 29 October 2014

5 Key Questions to Ask Yourself Before Beginning Your Web Design

Before starting your web design

There are many different stages of web design, and the end product can often be very different from the original concept. You can potentially save time and money, even if you consider carefully what you want to accomplish and what the best way to do this is BEFORE the physical design and the coding process is actually started. Here are five key questions to ask right at the start, to ensure that your site design product along the right lines.




1 - Who are our core demographic and what they like?

Whether a print ad, a TV spot or a website, all successful marketing campaigns start with a specific audience in mind. It's worth spending a little more time getting to know your target demographic so you can actually specify what they like and how best to implement this in your website.

2 - What colors and visual styles best represent our brand?

If you've developed your brand right in the world 'offline', then this question and must be answered by you (perhaps with some modifications). If instead you are a start-up online, then you should pay close attention to visual styles and colors they use and how they may affect the way your brand is perceived.

3 - What is the overall purpose of the website?

A website is one thing he does, and so it must be designed with the purpose in mind. If you are selling physical products then what features can be used to make them easier to find and buy? If your website is nothing more than a showcase for their services in the real world, then what methods are best demonstrated these?

4 - What is our SEO (now and in the future) strategy?

Search engine optimization is a process that involves both the design of your actual website and the content you put into it. Therefore, it makes sense to consider what keywords are and strategies during the initial design process.

5 - What are our competitors doing with their web designs?

No website is an island, and it is important to know what your direct competitors are doing. First so you can avoid doing anything that seems too similar, and conversely so you can get an idea of what styles are currently in fashion and what is already working elsewhere.

Wednesday, 22 October 2014

SEO Newcastle

IndigoMultimedia is a freelance SEO consultant based in Newcastle. Offering a range of search marketing services for clients from the keyword research for advanced link building strategies. I also offer services engine optimization (SEO) by way of private label, with marketing and web design agencies.

Although I perform SEO in Newcastle, I work on websites around the world and across different industries. See below some of the SEO services I offer:

Website SEO Audit

The starting point of any search marketing campaign is to see how well your site is currently optimized. Usually I find some problems that can be improved to help the search engines find, index and rank the best web pages.

Keyword Analysis

Keywords are the foundation of search marketing, ensuring the right keywords for your business target is essential. I can advise you on the monthly search volume for your keywords and tell you how to get more traffic to your website. for example, SEO Newcastle as a keyword gets very little traffic compared to search the SEO company.

Onsite Search Engine Optimization

Once your web site and keywords have been analyzed, I can start optimizing your pages and makes them unique. Optimization on the site include creating unique metadata for each page and remove any duplicate content issue that could give your site a shame. I also look canonical URL issues and web architecture.

Competitive Analysis

Examine how and why your competitors are ranking can help propel a strategy for its own website. This analysis includes examining their backlink profiles and extract possible destinations for data links.

Link building campaigns

The most important ranking in search engines factor is the number of sites that link to yours. My link building service will help you build your link profile with time ensuring greater online visibility through a better page ranking in search engine results (SERPs). If you are not sure how many links to your site already, try my tool to get data >> ViralSpy.

Local SEO

If your clients are local to your business, I can build a marketing campaign local search for you. The ads can be seen on the top of Google's organic results for certain search queries. Google has stopped showing local listings for 'SEO Newcastle', but a search for 'Newcastle hotel will show examples of local search listings. Also impliment foursquare marketing strategies for companies and local brands.

Along with the above services I can also look at:

      Opportunities Social Media Marketing for your business. With online marketing is changing so fast, I feel social media marketing SEO replaced in a couple of years.
      Implementing a blog. I can arrange to install WordPress on your website and explain how blogs can be a powerful marketing tool search engine. I also do SEO for existing WordPress blogs.
      Analysis and Monitoring.
      Reputation Management by scanning the web with custom software for any mentions of your company over the other websites, forums, news and the blogosphere. Any negative comments can be displaced from the pages of search engine results.