Monday, 12 May 2014

ASO is the new SEO as App Annie adds free app store optimization, plus ad analytics

Either its Christmas in May or App Annie really desires to win the mobile analytics battle. The companies declared this morning that it is releasing a free app store optimization tool that will assist developers make their products extra visible on the iOS app store & Google Play. And it as well declared updates to its Advertising Analytic tools that assist app publishers track monetization of their apps across more than twenty ad platforms.

Ad analytics is something App Annie has been working on for the past half year.
The trouble the corporation is trying to solve is that app publishers are monetizing with manifold ad networks at the same time, so it is not always simple and easy to see which networks are bringing in the most excellent return. Our Mobile Games Monetization report got that the most victorious developers monetize through the most number of networks — often up to 10 at a time.
So App Annie’s ad analytics platform makes one central dashboard where developers can observe all their networks and all their stats & evaluate them to discover the best ones.
The challenge for App Annie, of course, is that while it at present supports “20+” ad networks, there are lots of more in existence. In fact, there are at least eighty five that we gathered important amounts of data on. And as we got, it is the little guys that often bring in the bigger dollars — not the Google’s of the ad planet. So while 20+ is significant, it may not be sufficient for each developer.
The good news? Some of the top-monetizing networks on the world are on the list, containing Ad Colony and InMobi.

App Annie’s other statement now is a new product for app store optimization: “ASO,” the new SEO.
That is make suring that your keywords, your description, your icon, & all your metadata makes your app as discoverable via the app store search engines as probable, assisting app developers get extra native downloads (as opposed to paying for installs via advertising, incentivized downloads, & other costly ways.)
With over 2 billion apps in Google Play and iOS , and 82% of users never look beyond the first 25 applications , developers have a trouble, says App Annie. In fact, in accordance with competitor Flurry, 60% of the applications are never downloaded at all.
So new ASO App Annie tool analyzes your competitors & their own applications, find out what their classification & what does not, and make suggestions for development. It can as well give an ordered list of applications that are classified for a particular keyword, so you can see how far down the list you are.

The battle for the analysis of the application is a beast, with competitors like Flurry, Distimo App Annie & Localytics fighting and other developer mindshare & large database of the fruits that have their SDKs integrated hundreds of thousands of applications that live in hundreds of millions of devices, not to mention more private suites monetization & analysis, as that from Swrve .

Thursday, 8 May 2014

Latest SEO News

International rank checking: four ways to get results for free by @5le - 2 minutes ago
Thursday, May 8, 2014, 12:42:55 GMT by Eli Schwartz
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KIP. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in the role of an SEO. In my own role, I no longer see the benefit of frequent rank checking on a mass scale,
author: Eli Schwartz
publisher: Search Engine Journal

Ppc swot analysis: manage campaigns like a business - 17 minutes ago
Thursday, May 8, 2014, 12:27:50 GMT by John Lee
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.
author: John Lee
publisher: Search Engine Watch Blog

How marketers use social media is not normal [infographic] - 32 minutes ago
Thursday, May 8, 2014, 12:12:44 GMT by Andy Beal
Those of you that are self-aware that your use of social media likely doesn't gel with the remainder of the world will find the following amusing. For those that have been in denial-or just ignorant bliss-then consider this your wake up call. The "normal" population doesn't wet its pants with the launch of every new social network and they certainly don't go giddy over every new brand update.
author: Andy Beal
publisher: Andy Beal's Marketing Pilgrim

It's not all about ranking: benefits of backlinks beyond seo by @linkbuildingjon - 1 hour and 23 minutes ago
Thursday, May 8, 2014, 11:22:26 GMT by Jon Ball
Google's search algorithm places such great emphasis on the accumulation of backlinks that link builders can forget the value of a link beyond search. Yes, quality backlinks can carry enormous weight and help bring your site to the top of a competitive SERP. That's not the only purpose of a link, however. Even though the majority of clients at my company are interested primarily in search traffic, link building can certainly be used for other purposes.
author: Jon Ball
publisher: Search Engine Journal

20 copywriting blind spots all web writers should avoid - 2 hours ago
Thursday, May 8, 2014, 10:47:13 GMT by Heather Lloyd-Martin
What are your copywriting blind spots? Do you ever read a blog post and cringe? "I don't know how they missed that," you think. "It's such an obvious mistake!" The truth is, we all suffer from copywriting blind spots. We're so close to our own writing that it's hard to see the mistakes. It's important to get a handle on your blind spots, and do it fast. We may not see these boo-boos, but our readers will. Depending on the severity of the mistake,
author: Heather Lloyd-Martin
publisher: Seo Copywriting

Latest SEO News

The great content cull: the what, why and how? - 5 hours ago
Thursday, May 8, 2014, 08:01:08 GMT by Daniel Bianchini
Over the past 15 years, content published on the web has drastically changed. From content creation, right through to the way that we consume pieces of content, and the devices that we consume them on. Content is changing, and quickly! This drastic change means that we constantly need to be reviewing, editing, and deleting the content that we once thought was up to scratch. Over the past few months,
author: Daniel Bianchini
publisher: SEO ptimise