Monday, 8 December 2014

Search Engine Optimisation (SEO) Workshop

Your website is like a race car engine, and as such should be tuned regularly to get the most out of it.

Media works marketing experts will be providing a free lecture that will help you get the most out of your website. This session will give you the necessary skills;

      Put you ahead of your competitors in the top of search engine results pages
      Locate the problems that may be causing users to leave before buying
      Put you products and services of the mark against new public
      Google penalties and the impact it can have on your business
      Understand how your website can fall foul of Google penalties
      And much more ...

Get tips from industry experts working in some of the biggest SEO campaigns in the UK. Learn how to rank your site with SEO best practices so you can climb the Google ranking and attract more traffic. You can even request a free and comprehensive of its key competitor’s sites for easy identification of areas of improvement audit.

Thursday, 13 November 2014

SEO Vs Google Adwords

Search engines are the lifeblood of a website. Even with the rise of social media, search is usually still the main source of traffic (and more productive).

But what is the best method for generating search traffic? The main contenders are Search Engine Optimization (SEO) and Google AdWords.

SEO involves optimizing your website based on 100s of factors involved that use Google to determine your ranking. Only the big "G" knows for certain but these keys are thought to include onsite optimization, links to your website and social media presence.

Google AdWords are the ads that appear to the right of the search results and top. This is run largely as an auction, but it is a relevant factor in the amount you pay.

So which is better / cheaper? Only way to find out - Fight!

  •       RISK - Google AdWords can guarantee your website displayed on the first page of any term of your choice (if you do a sufficient supply), while there are no guarantees with SEO as Google decides ultimately what range
  •       VOLUME - Most people tend to click on the natural search results and are not restricted by budgets, so SEO is the winner here
  •       DEADLINES - With Google AdWords can be displayed on the first page within 24 hours, while it may take several months to achieve results with SEO
  •       COST - No clear winner but if you SEO success does offer better long-term value

In short there is no definitive answer, with some more appropriate websites for SEO, AdWords others. You can even both methods, such as Student Grove students who heads Newcastle accommodation '' and similar keywords found to apply.

While their rankings in the search engines are slowly increasing (# 13 to date), Google AdWords gives immediate presence right at the top of the page. Also often different users click on the ads to the natural listings, so its win-win.

Monday, 10 November 2014

Simple Ways To Solve Four Common Web Design Problems

Four Common Web Design Problems

Make the most of your website is all about streamlining the user experience and smooth out any problems that may stand in the way of that experience. To help ensure that your website is an easy machine to use stain, here are some easy solutions for website design factors that may be holding.

1 - Visitors can not find my products easily

If you have a lot of products listed on your site then allowing users to easily navigate through them to find what they want should be a priority. Fortunately, there are a number of things you can do to make their products easy to navigate:

      Organize similar products pages, categorized separately
      Install a search bar on your site so that users can reduce the specific item you are looking for

2 - My pages take long to load

In the era of super fast wide band, many people expect a website to load almost instantly, and every extra second that the page takes to load, the possibility that visitors just click away. There are several ways you can reduce the charging time:

      Reduce the number of images per page, and / or reduce the size and resolution of images
      Using HTTP compression to reduce file size and page number of files that need to be sent
      Use the browser caching to save copies of some pages in the user's hard drive then you can recover quickly

3 - People say my text is hard to read

If people can not read your site, it is unlikely to make a purchase from it. Choose your funds carefully - avoid those that are "busy" or garish, and make sure that the text is easily visible in all areas of the screen. Also, only use fonts in web friendly as Arial, Courier New, and Times New Roman.
4 - visitors leave my site without completing a purchase

If you're getting a lot of traffic on the site, but few sales then you may have to search the path between the user arrives at the site and the point at which they make a purchase. Reduce the number of clicks required to get from looking at a product for final sale, and make sure your web payment form is short and easy to use.

Wednesday, 29 October 2014

5 Key Questions to Ask Yourself Before Beginning Your Web Design

Before starting your web design

There are many different stages of web design, and the end product can often be very different from the original concept. You can potentially save time and money, even if you consider carefully what you want to accomplish and what the best way to do this is BEFORE the physical design and the coding process is actually started. Here are five key questions to ask right at the start, to ensure that your site design product along the right lines.

1 - Who are our core demographic and what they like?

Whether a print ad, a TV spot or a website, all successful marketing campaigns start with a specific audience in mind. It's worth spending a little more time getting to know your target demographic so you can actually specify what they like and how best to implement this in your website.

2 - What colors and visual styles best represent our brand?

If you've developed your brand right in the world 'offline', then this question and must be answered by you (perhaps with some modifications). If instead you are a start-up online, then you should pay close attention to visual styles and colors they use and how they may affect the way your brand is perceived.

3 - What is the overall purpose of the website?

A website is one thing he does, and so it must be designed with the purpose in mind. If you are selling physical products then what features can be used to make them easier to find and buy? If your website is nothing more than a showcase for their services in the real world, then what methods are best demonstrated these?

4 - What is our SEO (now and in the future) strategy?

Search engine optimization is a process that involves both the design of your actual website and the content you put into it. Therefore, it makes sense to consider what keywords are and strategies during the initial design process.

5 - What are our competitors doing with their web designs?

No website is an island, and it is important to know what your direct competitors are doing. First so you can avoid doing anything that seems too similar, and conversely so you can get an idea of what styles are currently in fashion and what is already working elsewhere.

Wednesday, 22 October 2014

SEO Newcastle

IndigoMultimedia is a freelance SEO consultant based in Newcastle. Offering a range of search marketing services for clients from the keyword research for advanced link building strategies. I also offer services engine optimization (SEO) by way of private label, with marketing and web design agencies.

Although I perform SEO in Newcastle, I work on websites around the world and across different industries. See below some of the SEO services I offer:

Website SEO Audit

The starting point of any search marketing campaign is to see how well your site is currently optimized. Usually I find some problems that can be improved to help the search engines find, index and rank the best web pages.

Keyword Analysis

Keywords are the foundation of search marketing, ensuring the right keywords for your business target is essential. I can advise you on the monthly search volume for your keywords and tell you how to get more traffic to your website. for example, SEO Newcastle as a keyword gets very little traffic compared to search the SEO company.

Onsite Search Engine Optimization

Once your web site and keywords have been analyzed, I can start optimizing your pages and makes them unique. Optimization on the site include creating unique metadata for each page and remove any duplicate content issue that could give your site a shame. I also look canonical URL issues and web architecture.

Competitive Analysis

Examine how and why your competitors are ranking can help propel a strategy for its own website. This analysis includes examining their backlink profiles and extract possible destinations for data links.

Link building campaigns

The most important ranking in search engines factor is the number of sites that link to yours. My link building service will help you build your link profile with time ensuring greater online visibility through a better page ranking in search engine results (SERPs). If you are not sure how many links to your site already, try my tool to get data >> ViralSpy.

Local SEO

If your clients are local to your business, I can build a marketing campaign local search for you. The ads can be seen on the top of Google's organic results for certain search queries. Google has stopped showing local listings for 'SEO Newcastle', but a search for 'Newcastle hotel will show examples of local search listings. Also impliment foursquare marketing strategies for companies and local brands.

Along with the above services I can also look at:

      Opportunities Social Media Marketing for your business. With online marketing is changing so fast, I feel social media marketing SEO replaced in a couple of years.
      Implementing a blog. I can arrange to install WordPress on your website and explain how blogs can be a powerful marketing tool search engine. I also do SEO for existing WordPress blogs.
      Analysis and Monitoring.
      Reputation Management by scanning the web with custom software for any mentions of your company over the other websites, forums, news and the blogosphere. Any negative comments can be displaced from the pages of search engine results.

Thursday, 7 August 2014

SEO, Google And Encryption. Let The Rush For HTTPS Begin

You hear that sound? It's the sound of thousands of SEO marketers rushing to encrypt their sites to HTTPS. If you are an SEO, expect a call from your customer wanting the latest and greatest Google ranking signals. Encryption. Do not worry the NSA and all other high-tech companies in the world still taking hold data such as surface mining for coal.

Outside of the obvious range benefit Google, there are some tangible benefits in the encrypted path. Defend against what is known as man-in-the-middle, and offer the privacy of visitor’s counters. Yes, just because you will not mean the encrypted NSA stopped sucking up data. Let's be realistic at this point. You are receiving a reward perception, not reality-based.

Google has really been running the experiment, and giving insurance a little nudge in departments rated websites. A 'bit of a shove' can equal serious conversions and sales. Google Trend Analysts Zineb Ait Bahajji and Gary Illyes explained through a blog that the signal encryption classification will be small for now.

In recent months we have been running tests given if sites use secure encrypted connections as a signal in our ranking algorithms in this category. We have seen positive results, so we are starting to use HTTPS as a ranking signal. For now it's just a sign that affects less than 1 percent of global queries, and carry less weight than other signals, such as high content of lightweight quality - as we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Translation, the signal is smooth to give webmasters time to upgrade the security of their sites and change the HTTPS protocol.

Most security companies are hailing the move. The goal of most companies is a push to be the default HTTPS web.

But there is a downside. The reason most companies have refused to encrypted sites is due to issues of cost and performance. If the change to a safe level is now a ranking signal, Google will have to respond to the speed signal. A lot of weight is given to the speed of your site. Encryption, in its current state, it does impact performance.

What will probably happen is a new cottage industry of companies that offer encryption speed. The sites will not want to be bogged down by times slower connection. Any push in the rankings due to the use of https will be quickly negated if the rate becomes a problem.

Mark Sparshott, an executive said this at Proofpoint Register. "I welcome Google's move to use HTTPS as a ranking signal and reduce those sites that are not Encrypt connections to visitors, but warn that the minimum capacity and Google are applying weighting may not be a sufficient deterrent to poor best practices on security. "

"Proofpoint Researchers have observed that most of the websites were slow to enforce the use of HTTPS because encryption is used to secure the connection to the web experience is anathema to the mantra of most services based slows anywhere where latency can drive visitors to a competitor service. As such some websites always an option for many years, but they do not default until recent times. "

In any case, the news is that HTTPS is a ranking signal. The run plugins and SSL certificates will be obscene in the coming weeks. Expect multiple guides to start popping up everywhere on how to protect your site and server.

Thursday, 24 July 2014

Best Option To Spent Your Vacations

Newcastle is a major tourist spot in Europe, situated on the north bank of the River Tyne. It is also considered as the best places to enjoy a happy holiday with your family and friends as this city has a lot of beautiful things for visitors. It was established as a Roman settlement centuries ago, so that is the main historic and cultural centers of Europe. The houses of the city are very good network of all types of transport system, together with connectivity and the entire major destinations in Europe. If you are planning to visit this city of London, there are several transportation systems in hand, but the trains from London to Newcastle are the best choice for your trip. There is frequent train service from London to Newcastle.

City guide of Newcastle

Newcastle is a beautiful place with many wonderful and amazing attractions for the visitor. This city is very interacting with tourists from different parts of the world and spends your memorable time. Here, visitors can find many attractions in the city that attracts visitors from around the world. Wallington Hall is attractions of the city and considered more beautiful place visited to learn more about the history of this city. The Discovery Museum is also important attractions in the city considered best museums in Europe and houses large collections from different periods of history. You can also visit one of the best parks in the city, specially made to attract the child's Jesmond Dene Park. This park has lots of interesting things for visitors to have fun with family and friends. Pool City is also one of the main attractions of the city, which is famous for its health clubs and sports complex where you can enjoy different types of games.

Hotels in Newcastle

   you can easily find accommodation to suit your budget, because the hotel industry in the city is well flourished. The hotels in the city are well known for the qualities of services, providing customers so if you are worried about the accommodation in the city, and then leave your worries aside and rapid plan to visit this amazing city.

London Newcastle train is the most convenient and economical to make your trip to this beautiful city way. Line is the high-speed train, starts regularly from London St, Pancras International station to Paris, Lille, Lyon, Brussels and other major European destinations. You can book tickets online direct from London to Newcastle in one click and you can avail of great deals facilities. So Book your train tickets online and explores your trip.

Are perfect regular visitors and tourist destiantion, Newcastle is also one of them to keep visiting this site and enjoy your holiday....

Thursday, 17 July 2014

Five Things To Remember When Designing Online Signup Forms

Design registration forms online

Few areas of website design are as interactive as registration forms, and when done right they can be a powerful way to gain email subscribers, account holders, customers and potential customers for your business. To help you make the most of their online forms, here are five simple things to keep in mind during the design process

1 - A call to action sexy

In a world of multiple digital screens and constant bombing, people's time is short, so before you spend a few minutes filling in the form, you must convince them to do so. Including a brief call to action just before the main body of how to register will allow launching what it has to offer and tell visitors what they will get by signing up

2 - Brevity

continuing the theme of time, your registration form must also be relatively short. The whole process should preferably take less than a minute, and it is important to remember that the long forms with many fields to fill can be a turnoff. If you have a variety of fields "optional" think long and hard about whether they are really necessary.
3 - Simple error messages

another thing that can lead to premature termination of the registration process is frustration. Make sure that if a user makes a mistake in filling the form that prevents its realization, which are then immediately said what the problem is and how to correct it

4 - Transparency and openness

many people are reluctant to share information online, and in order to convince them otherwise you will have to convince them that you can trust. You can do this by explicitly stating what should and should not do with your personal information. It is also important to make clear what kind of communication they will receive once you sign up.
5 - A touch of personality

Do not be afraid to let your colors shine through your registration form - doing so will help to reassure people who are dealing with a business run by real people, instead of a dataset guzzling soulless computer.

Sunday, 6 July 2014

Google 'Forgets' Publisher Articles As EU Takedowns Begin

Google has begun to break down the results of 'right to be forgotten' of power in Europe in May, with the BBC and The Guardian viewing items being removed from search engine next search.

The BBC and The Guardian reported that the parts have been removed from Google, as a column of Robert Peston discussing problems of bankers during the financial crisis of 2007. James Ball of The Guardian said that six of the newspaper articles have been removed from Google search.

Ball is calling editors to rebel against this, and has requested that the media established Twitter accounts that tweet links to articles that have been taken from Google.

Google started removing search results last week, following the European Court of Justice landmark "right to be forgotten" in power in May.

A Google spokesman told the Wall Street Journal at the time, "This week we are starting to take action on the requests we've received removals.

"This is a new process for us. Each application must be evaluated individually, and we are working as fast as possible to get through the queue."

Google did not seem very happy about the whole thing, and did not disclose further details about the process, which means that it is unclear the number of applications the company has received, or how many have been removed so far. If recent reports are to be believed, takedown requests have exceeded the level of 50000.
Bloomberg noted that, in addition to items from the BBC and The Guardian, the search engine has been removed interrnet a link to a Spanish newspaper that was subject to prosecution for Costeja Mario Gonzalez. A search of Gonzalez name now displays the text at the bottom of the page that says. "Some results may have been eliminated under the law of data protection in Europe"

"We are showing this ad in Europe when a user searches most of the names, not just the pages that have been affected by a withdrawal," Google said on its website.

In late May, Google began to offer EU citizens an online tool to fill if they want a removed from their search results link.

By submitting an application, Google said users will have to provide at least one type of photo identification, saying that the links will be removed only if the information is inaccurate, misleading or no longer relevant.

Wednesday, 2 July 2014

Newcastle Web Design & SEO Agency

Web Design

Our web design team Newcastle Onit Solutions does not address design ten a penny. Our fresh, forward thinking team of web designers has only one goal when it comes to your website - to hit the virtual socks off your competitors and give you the platform you need to make the impression that the most important aspiring to and existing customers.

Maintenance companies large and small around the Newcastle area, our web designers work their magic to create custom designs that work for you and provide an unparalleled online experience that keeps customers coming back again and again. Our smart designs tick all the boxes on the right to make sure you put your best face forward online.

SEO - Search Engine Optimization

Search Engines today and constantly changing their algorithms leave the best of us puzzled but as Newcastle's leading SEO agency that can help amplify your search visibility to grow your brand online.

Do not let your website get pushed to virtual abyss (aka page anywhere on 2) allow our specialists in search engine optimization dedicated hold the reins of your online campaign and make sense of the search engines and their goings. As Google Newcastle SEO experts know how to talk 'unique', and effectively communicate with their customers, and during our 10 years in business we have acquired extensive experience in delivering results-driven campaigns.

Not to blow our own trumpet, but we have a success rate of 100% of the delivered page 1 rankings for our clients, and can help you reach those coveted spots with nothing less than perfection SEO.

Pay Per Click

Pay per click has to be a bottomless pit of money wasted your hard earned cents, with our management services you can turn paid search in pure profit.

PPC campaigns are based on the objective results of our game, and successfully turn those little clicks into tangible results. Using advanced techniques and a smattering of creativity, our guru’s make every bit of your budget is wisely used to deliver more conversions for your money. Every click counts and each gives you the power to find, reach and guide their target customers in the right direction.

Take place on the map with a full range of creative and results-oriented design and internet marketing strategies.

Tuesday, 24 June 2014

Mirror.Co.Uk, SEO Executive

Introduction Work

we are looking for a talented SEO executive with proven experience working for an agency or within the publishing industry to join our team, supporting the editorial team

Role Responsibility

The great opportunity has presented itself for a SEO Exec to join our team and support our editorial team to integrate best practices within the editorial teams to improve optimization and search traffic to

we are looking for an executive with SEO experience, agency or the back of the house, who has a passion for digital marketing. Is expected to improve the levels of search traffic news, sports and other areas of, to achieve the objectives of traffic and deliver daily SEO tasks in editorial boards, including attending conferences press and sending daily reports SEO. You will provide training for journalists and editors, and will advise on best practice techniques, while providing frequent progress reports to their wider team.

The ideal candidate

The ideal executive for this position candidate will SEO techniques and strategies that could improve day to day duties and, in turn, how best to deliver our objectives traffic with comfortable speed. It will monitor Web Analytics and Webmaster Tools on a daily basis and identify and report any potential problems idea and SEO. Developments are expected to develop best practices, content and SEO plans orientation and training for editorial staff.

To be considered for this position you must have proven experience and SEO is a highly secure, comfortable communicator working with senior stakeholders within the company. You should possess strong skills in digital marketing with a focus on SEO and will be comfortable working on the analysis, the use of web analytics or Omniture. This position requires an SEO Executive with a deeper understanding of social media, combined with a good knowledge of news and current affairs.

To be considered for this position, please apply now with your CV Original and fully complete profile!

Package Description

Circa £ 25.5K basic


25 days holiday

About the Company

Trinity Mirror plc is one of the largest multimedia publishers in the UK. We publish over 150 brands of newspapers, including the Mirror and the Daily Record, the flagship titles and leading regional and local market newspapers including the Liverpool Echo, Manchester Evening News and Newcastle Evening Chronicle. Digital growth is at the heart of the strategy of Trinity Mirror, in order to develop and maintain strong positions across print and digital channels.

Sunday, 15 June 2014

Studio Ten Sees Off The Competition With Quality SEO Newcastle

I'm here to give you instructions on how RSS Feeds can increase the accuracy of your website traffic. You may have heard of it, but I assure you are not using the full power of the tool. RSS Feeds are hot, and are advertising for acquiring their websites listed in Google within 2 to 3 times. What is an RSS feed? RSS stands for "Really Simple Syndication". Consider RSS as follows: Whenever an author who belongs to a union produces a flash that not only produce for nearby paper, all items rises in the news service and any document belonging to the union cans re- print. First, you need an RSS reader, an application that combines all the information in one place online.

You can download a free in public Once you have downloaded a reader, you can click on any topic that suits your needs, and simply those issues undoubtedly will be delivered directly to you.. Why could put RSS on my website? A feed could be considered as well. Take several media venues (Yahoo, MSN, CNN, ESPN, and FOX). RSS viewer could take each topic and explore the five ad sources and create an overview of the content. Now, you can write news stories and only have the versions that are always excited to your site right from the five news sources. Search engines are looking for fresh content and incursion sites. You're going to get out of bed by media stories minutes, if you have a Feed. These constantly modified each time a new story comes. Search engines will give you a high page rank you because you think your page is updated on regular basis.

How can I include my site? Rss tried it for the first time, and it took less than five full minutes. This is what it looks like: Bush Celebrates Launch of Shuttle (AP) NASA sends shuttle to space again after a long pause (Reuters) The shuttle Discovery blasts into orbit (AP) aging workhorse of NASA returns to space (AFP) NASA returns to flight as Discovery Reaches Orbit  As you can see, this is my first RSS feed. Most media stories within the last hour on the shuttle launch at the time outlined for me personally and my visitors to read. You know what? You need less than five full minutes, and instantly have a Feed. Why do I want one? They are dragging their website and updated content, then they are finding since in the ranking, if you are not providing quality. Its competitors have this information to create the free marketing of search engines are placing their first or second web page when users search for a particular keyword.

So how I can put RSS on my site? Now you can place an RSS feed on your website in three simple actions. * Step 1: Find issues that you are currently interested in (use Yahoo). When you see an orange RSS or XML as is generally the case above, you know that the item is not compatible with a source. Duplicate the URL of the web page. * Step 2: Visit and enter the URL in consumption to produce a signal of two lines to your web page. You can also copy and insert the Web page of the rule if you know programming. * Step 3: Headlines, Head Insert - an element of internet - html mark-up and stick to the two or three line commands RSS Consume you provided. Take a look! His first RSS-FEED! Try yourself at this time, producing its first FEED in less than five minutes, FREE! The only way you can certainly learn about them is for you to take the first step!

Thursday, 12 June 2014

The Document Everyone In Digital Marketing Needs To Understand

 On 16 May Business Buzzfeed published what may be the most important piece of online content that you need to read (or at least understand) this year.

The New York Times Jill Abramson recently removed from his position as executive editor, allegedly caused an internal actor to release the remarkable document in question to the competitor Time Buzzfeed.

The internal 96-page report, titled simply "innovation" was commissioned by President Arthur Sulzberger Jr. to ask the tough questions about the place of publication among its peers in the transition from

    "A newspaper also produces a digital report to a rich and impressive digital publication that also produces a rich and impressive newspaper"

It is very rare for a document with this level of openness to get to the hard light of computer screens to the general public.

So what's all the fuss?

Well, times have been six months, a lot of money and time Newsroom Innovation Team (including the son of Sulzberger Jr) in compiling a report documenting almost all of the problems the world is having with the transition line online publishing / marketing / room.

Mashable reports that a spokesman for the Times described the document as follows:

    "This is a frank assessment of our digital transformation with interesting recommendations, many of which we have embraced and are working to implement."

Ideas make us feel much better. If the NYT is struggling with the same things to us that we are not all digital dunces we feel. The analysis of these problems and the subsequent recommendations are almost as valuable as ... well are invaluable. This vision is unique.

Anyone who is involved in online marketing or publication can and will learn something from this report in the New York Times. So grab your reading glasses, here's the truth ...

Fast Company offers a quick introduction to the event, so to speed with the context surrounding the leak to help you understand why this is such an important deal.

Co-founder of the digital agency Atlanta Simple Tiger Sean Smith speculates that the filtered Times report "may actually be one of the key documents in this age of digital media"

DigiDay have compiled a version of speed reading. They-read-the-full-report-as-you-don't-have-that is the atmosphere. If you are more visually inclined, these 5 graphics have a quick and compelling story

Harvard Neiman Journalism Lab commentator give a sharp analysis of the highlights of the report. If you are looking for a truncated with a little more substance that tells why this version is so important, hop on over to a place of Joshua Benton.

For the most part, the Times report was publicly praised as a frank, honest and accurate assessment. The review of the findings has been few and far between. Kind-of-Vox is a competitor of publishers mentioned in the report as an innovative online, ready to experiment with digital formats. Your opinion on the Times report is relatively opposite, offering a well informed (although slightly biased) review. If you are looking for some balance in the overwhelmingly positive discussion, check this one out.

Better yet, if you have a spare half hour in the gym, on your morning walk or while traveling to work, listening to Robert Rose and Joe Pullizi Content Marketing Institute discuss the ramifications of this report in glorious detail in Episode 27 of its PNR This Old Podcast marketing.

Friday, 6 June 2014

5 Development Tricks Self-Sufficient Marketers Should Master

There are very few things that frustrate me as much as nearly complete a task only to realize ". Crap I need a developer for that."

While there are some posts job best left to programmers, coders, and quality control specialists, there is room for us as marketers to step up our game. Mastering these five skills and I bet you trust the developers a little less and make your job a little faster.
Tracking data
1. Google manager tags

Google manager labels started to make our lives as non-programmers much easier and limit the amount of effort it takes to set up tracking tools and optimization of sites. You're probably familiar with it, but it's really an expert?

If you have not studied in Google Tag Manager, it's time. Allows you to add, remove and manage tracking tags websites without having to edit the code directly into your website. If you are completely familiar with GTM I start migrating from labels and mastering the logic behind the data layer of GTM.

The data layer involves editing code, but the compensation is rich data about user behavior.

For bonus points, you must familiarize yourself with the automatic variable event and start following major actions such as button clicks or error messages in forms.

Even if you do not go as far as editing the code within the data layer yourself (do not feel bad, I guess you most vendors will not), have a good understanding of their capabilities. That knowledge alone will help you tremendously as you determine which tags to add to your website and coach developers through the process. Access to more information is only going to make a best seller in the end.
Coding and Design

Two. HTML and CSS Coding Basic Shapes

whether you're an amateur or a beginner HTML, knowing how to create or edit HTML forms and get into CSS will help you get the ideas to market faster. Work out a template if needed, but spend some time with an encoder and take a few HTML courses to make you feel comfortable editing forms and launching contactless changes a developer.

Use cheat sheets to help you create different types of fields and buttons so you can take your marketing efforts from conception to completion with little involvement of a developer. Check out this article for coding specific advice if you are new forms.

If you have a good understanding of how forms are built, you cannot just build your own, but you can also identify when a shape is broken and why. With practice, you may even be able to do the fix yourself.
Three. Markdown

Markdown is not new, but is becoming an increasingly valuable for people who do not have a coding background resource. Using simple key is allowed to integrate things like headings, block quotes, images with references, links, and my personal favorite - Tables - in text documents to be formatted for the web.

While some may still see it as a simple tool for bloggers with Markdown you do not have to fight hacky editions WYSIWYG editors for the styles you want to appear on your site.

Tools like MarkdownPad version for Windows and browser allow you to write in Markdown format and convert it to HTML so even if you are not integrating the content in WordPress, for example, which has a Markdown plugin, you can easily enter the content correct time format that is consistent and time again.
Quality Control Testing

Sellers may be professionals in the A / B testing to determine the success of the ideas or tactics, but if you are throwing new feature, upgrade one way or prepare for a big sale online, you need to think as a specialist quality control and testing work before it enters into force. There are two test scenarios that marketers should be well versed in.

April. Testing Changes in different browsers

Use a web-based tool as BrowserStack to create a virtual machine and simulate what a site looks like in different browsers and operating systems.

BrowserStack has almost all active browsers and operating system combinations, which is especially useful if you know of a particular combination is more popular among visitors to the site according to Google Analytics, but not personally used that version of the browser or system operating.

Changes Testing and troubleshooting on different browsers can discover something that requires a developer to fix, however, should prevent his team so dependent on quality control.

If you do not have a team of quality assurance, definitely add this resource to your toolbox.

Be sure to remember your website demographic when being tested. A task that is simple for you may not be easy to someone at a range of more or much younger age.

Demographics older, for example, are more likely to double-click buttons that are younger. Consider how the audience will interact with the site to ensure they get the best possible experience problems and you get caught in a test environment, rather than hearing about them to a customer.

May. Load testing for peak traffic

Load testing is especially important if you are preparing for a big event that will lead to an unusual spike in traffic and activity on your website. Some testing tools free performance can be easily configured to simulate an estimated number of users and the amount of time you think you will stay in place. Running these tests will give you the assurance that your site will support an increase in visitors.

Moreover, these tests will be announced well in advance if you need to make technical changes before your event to handle the increase in traffic. While changes to improve the ability to place a developer are required, it is always better to take a proactive approach when it expects a large increase in traffic to your website.

Monday, 12 May 2014

ASO is the new SEO as App Annie adds free app store optimization, plus ad analytics

Either its Christmas in May or App Annie really desires to win the mobile analytics battle. The companies declared this morning that it is releasing a free app store optimization tool that will assist developers make their products extra visible on the iOS app store & Google Play. And it as well declared updates to its Advertising Analytic tools that assist app publishers track monetization of their apps across more than twenty ad platforms.

Ad analytics is something App Annie has been working on for the past half year.
The trouble the corporation is trying to solve is that app publishers are monetizing with manifold ad networks at the same time, so it is not always simple and easy to see which networks are bringing in the most excellent return. Our Mobile Games Monetization report got that the most victorious developers monetize through the most number of networks — often up to 10 at a time.
So App Annie’s ad analytics platform makes one central dashboard where developers can observe all their networks and all their stats & evaluate them to discover the best ones.
The challenge for App Annie, of course, is that while it at present supports “20+” ad networks, there are lots of more in existence. In fact, there are at least eighty five that we gathered important amounts of data on. And as we got, it is the little guys that often bring in the bigger dollars — not the Google’s of the ad planet. So while 20+ is significant, it may not be sufficient for each developer.
The good news? Some of the top-monetizing networks on the world are on the list, containing Ad Colony and InMobi.

App Annie’s other statement now is a new product for app store optimization: “ASO,” the new SEO.
That is make suring that your keywords, your description, your icon, & all your metadata makes your app as discoverable via the app store search engines as probable, assisting app developers get extra native downloads (as opposed to paying for installs via advertising, incentivized downloads, & other costly ways.)
With over 2 billion apps in Google Play and iOS , and 82% of users never look beyond the first 25 applications , developers have a trouble, says App Annie. In fact, in accordance with competitor Flurry, 60% of the applications are never downloaded at all.
So new ASO App Annie tool analyzes your competitors & their own applications, find out what their classification & what does not, and make suggestions for development. It can as well give an ordered list of applications that are classified for a particular keyword, so you can see how far down the list you are.

The battle for the analysis of the application is a beast, with competitors like Flurry, Distimo App Annie & Localytics fighting and other developer mindshare & large database of the fruits that have their SDKs integrated hundreds of thousands of applications that live in hundreds of millions of devices, not to mention more private suites monetization & analysis, as that from Swrve .