Tuesday, 24 June 2014

Mirror.Co.Uk, SEO Executive

Introduction Work

we are looking for a talented SEO executive with proven experience working for an agency or within the publishing industry to join our team, supporting the editorial team Mirror.co.uk.

Role Responsibility

The great opportunity has presented itself for a SEO Exec to join our team and support our editorial team to integrate best practices within the editorial teams to improve optimization and search traffic to Mirror.co.uk

we are looking for an executive with SEO experience, agency or the back of the house, who has a passion for digital marketing. Is expected to improve the levels of search traffic news, sports and other areas of Mirror.co.uk, to achieve the objectives of traffic and deliver daily SEO tasks in editorial boards, including attending conferences press and sending daily reports SEO. You will provide training for journalists and editors, and will advise on best practice techniques, while providing frequent progress reports to their wider team.

The ideal candidate

The ideal executive for this position candidate will SEO techniques and strategies that could improve day to day duties and, in turn, how best to deliver our objectives traffic with comfortable speed. It will monitor Web Analytics and Webmaster Tools on a daily basis and identify and report any potential problems idea and SEO. Developments are expected to develop best practices, content and SEO plans orientation and training for editorial staff.

To be considered for this position you must have proven experience and SEO is a highly secure, comfortable communicator working with senior stakeholders within the company. You should possess strong skills in digital marketing with a focus on SEO and will be comfortable working on the analysis, the use of web analytics or Omniture. This position requires an SEO Executive with a deeper understanding of social media, combined with a good knowledge of news and current affairs.

To be considered for this position, please apply now with your CV Original and fully complete profile!

Package Description

Circa £ 25.5K basic


25 days holiday

About the Company

Trinity Mirror plc is one of the largest multimedia publishers in the UK. We publish over 150 brands of newspapers, including the Mirror and the Daily Record, the flagship titles and leading regional and local market newspapers including the Liverpool Echo, Manchester Evening News and Newcastle Evening Chronicle. Digital growth is at the heart of the strategy of Trinity Mirror, in order to develop and maintain strong positions across print and digital channels.

Sunday, 15 June 2014

Studio Ten Sees Off The Competition With Quality SEO Newcastle

I'm here to give you instructions on how RSS Feeds can increase the accuracy of your website traffic. You may have heard of it, but I assure you are not using the full power of the tool. RSS Feeds are hot, and are advertising for acquiring their websites listed in Google within 2 to 3 times. What is an RSS feed? RSS stands for "Really Simple Syndication". Consider RSS as follows: Whenever an author who belongs to a union produces a flash that not only produce for nearby paper, all items rises in the news service and any document belonging to the union cans re- print. First, you need an RSS reader, an application that combines all the information in one place online.

You can download a free in public Once you have downloaded a reader, you can click on any topic that suits your needs, and simply those issues undoubtedly will be delivered directly to you.. Why could put RSS on my website? A feed could be considered as well. Take several media venues (Yahoo, MSN, CNN, ESPN, and FOX). RSS viewer could take each topic and explore the five ad sources and create an overview of the content. Now, you can write news stories and only have the versions that are always excited to your site right from the five news sources. Search engines are looking for fresh content and incursion sites. You're going to get out of bed by media stories minutes, if you have a Feed. These constantly modified each time a new story comes. Search engines will give you a high page rank you because you think your page is updated on regular basis.

How can I include my site? Rss tried it for the first time, and it took less than five full minutes. This is what it looks like: Bush Celebrates Launch of Shuttle (AP) NASA sends shuttle to space again after a long pause (Reuters) The shuttle Discovery blasts into orbit (AP) aging workhorse of NASA returns to space (AFP) NASA returns to flight as Discovery Reaches Orbit  As you can see, this is my first RSS feed. Most media stories within the last hour on the shuttle launch at the time outlined for me personally and my visitors to read. You know what? You need less than five full minutes, and instantly have a Feed. Why do I want one? They are dragging their website and updated content, then they are finding since in the ranking, if you are not providing quality. Its competitors have this information to create the free marketing of search engines are placing their first or second web page when users search for a particular keyword.

So how I can put RSS on my site? Now you can place an RSS feed on your website in three simple actions. * Step 1: Find issues that you are currently interested in (use Yahoo). When you see an orange RSS or XML as is generally the case above, you know that the item is not compatible with a source. Duplicate the URL of the web page. * Step 2: Visit http://www.feeddigest.com and enter the URL in consumption to produce a signal of two lines to your web page. You can also copy and insert the Web page of the rule if you know programming. * Step 3: Headlines, Head Insert - an element of internet - html mark-up and stick to the two or three line commands RSS Consume you provided. Take a look! His first RSS-FEED! Try yourself at this time, producing its first FEED in less than five minutes, FREE! The only way you can certainly learn about them is for you to take the first step!

Thursday, 12 June 2014

The Document Everyone In Digital Marketing Needs To Understand

 On 16 May Business Buzzfeed published what may be the most important piece of online content that you need to read (or at least understand) this year.

The New York Times Jill Abramson recently removed from his position as executive editor, allegedly caused an internal actor to release the remarkable document in question to the competitor Time Buzzfeed.

The internal 96-page report, titled simply "innovation" was commissioned by President Arthur Sulzberger Jr. to ask the tough questions about the place of publication among its peers in the transition from

    "A newspaper also produces a digital report to a rich and impressive digital publication that also produces a rich and impressive newspaper"

It is very rare for a document with this level of openness to get to the hard light of computer screens to the general public.

So what's all the fuss?

Well, times have been six months, a lot of money and time Newsroom Innovation Team (including the son of Sulzberger Jr) in compiling a report documenting almost all of the problems the world is having with the transition line online publishing / marketing / room.

Mashable reports that a spokesman for the Times described the document as follows:

    "This is a frank assessment of our digital transformation with interesting recommendations, many of which we have embraced and are working to implement."

Ideas make us feel much better. If the NYT is struggling with the same things to us that we are not all digital dunces we feel. The analysis of these problems and the subsequent recommendations are almost as valuable as ... well are invaluable. This vision is unique.

Anyone who is involved in online marketing or publication can and will learn something from this report in the New York Times. So grab your reading glasses, here's the truth ...

Fast Company offers a quick introduction to the event, so to speed with the context surrounding the leak to help you understand why this is such an important deal.

Co-founder of the digital agency Atlanta Simple Tiger Sean Smith speculates that the filtered Times report "may actually be one of the key documents in this age of digital media"

DigiDay have compiled a version of speed reading. They-read-the-full-report-as-you-don't-have-that is the atmosphere. If you are more visually inclined, these 5 graphics have a quick and compelling story

Harvard Neiman Journalism Lab commentator give a sharp analysis of the highlights of the report. If you are looking for a truncated with a little more substance that tells why this version is so important, hop on over to a place of Joshua Benton.

For the most part, the Times report was publicly praised as a frank, honest and accurate assessment. The review of the findings has been few and far between. Kind-of-Vox is a competitor of publishers mentioned in the report as an innovative online, ready to experiment with digital formats. Your opinion on the Times report is relatively opposite, offering a well informed (although slightly biased) review. If you are looking for some balance in the overwhelmingly positive discussion, check this one out.

Better yet, if you have a spare half hour in the gym, on your morning walk or while traveling to work, listening to Robert Rose and Joe Pullizi Content Marketing Institute discuss the ramifications of this report in glorious detail in Episode 27 of its PNR This Old Podcast marketing.

Friday, 6 June 2014

5 Development Tricks Self-Sufficient Marketers Should Master

There are very few things that frustrate me as much as nearly complete a task only to realize ". Crap I need a developer for that."

While there are some posts job best left to programmers, coders, and quality control specialists, there is room for us as marketers to step up our game. Mastering these five skills and I bet you trust the developers a little less and make your job a little faster.
Tracking data
1. Google manager tags

Google manager labels started to make our lives as non-programmers much easier and limit the amount of effort it takes to set up tracking tools and optimization of sites. You're probably familiar with it, but it's really an expert?

If you have not studied in Google Tag Manager, it's time. Allows you to add, remove and manage tracking tags websites without having to edit the code directly into your website. If you are completely familiar with GTM I start migrating from labels and mastering the logic behind the data layer of GTM.

The data layer involves editing code, but the compensation is rich data about user behavior.

For bonus points, you must familiarize yourself with the automatic variable event and start following major actions such as button clicks or error messages in forms.

Even if you do not go as far as editing the code within the data layer yourself (do not feel bad, I guess you most vendors will not), have a good understanding of their capabilities. That knowledge alone will help you tremendously as you determine which tags to add to your website and coach developers through the process. Access to more information is only going to make a best seller in the end.
Coding and Design

Two. HTML and CSS Coding Basic Shapes

whether you're an amateur or a beginner HTML, knowing how to create or edit HTML forms and get into CSS will help you get the ideas to market faster. Work out a template if needed, but spend some time with an encoder and take a few HTML courses to make you feel comfortable editing forms and launching contactless changes a developer.

Use cheat sheets to help you create different types of fields and buttons so you can take your marketing efforts from conception to completion with little involvement of a developer. Check out this article for coding specific advice if you are new forms.

If you have a good understanding of how forms are built, you cannot just build your own, but you can also identify when a shape is broken and why. With practice, you may even be able to do the fix yourself.
Three. Markdown

Markdown is not new, but is becoming an increasingly valuable for people who do not have a coding background resource. Using simple key is allowed to integrate things like headings, block quotes, images with references, links, and my personal favorite - Tables - in text documents to be formatted for the web.

While some may still see it as a simple tool for bloggers with Markdown you do not have to fight hacky editions WYSIWYG editors for the styles you want to appear on your site.

Tools like MarkdownPad version for Windows and browser allow you to write in Markdown format and convert it to HTML so even if you are not integrating the content in WordPress, for example, which has a Markdown plugin, you can easily enter the content correct time format that is consistent and time again.
Quality Control Testing

Sellers may be professionals in the A / B testing to determine the success of the ideas or tactics, but if you are throwing new feature, upgrade one way or prepare for a big sale online, you need to think as a specialist quality control and testing work before it enters into force. There are two test scenarios that marketers should be well versed in.

April. Testing Changes in different browsers

Use a web-based tool as BrowserStack to create a virtual machine and simulate what a site looks like in different browsers and operating systems.

BrowserStack has almost all active browsers and operating system combinations, which is especially useful if you know of a particular combination is more popular among visitors to the site according to Google Analytics, but not personally used that version of the browser or system operating.

Changes Testing and troubleshooting on different browsers can discover something that requires a developer to fix, however, should prevent his team so dependent on quality control.

If you do not have a team of quality assurance, definitely add this resource to your toolbox.

Be sure to remember your website demographic when being tested. A task that is simple for you may not be easy to someone at a range of more or much younger age.

Demographics older, for example, are more likely to double-click buttons that are younger. Consider how the audience will interact with the site to ensure they get the best possible experience problems and you get caught in a test environment, rather than hearing about them to a customer.

May. Load testing for peak traffic

Load testing is especially important if you are preparing for a big event that will lead to an unusual spike in traffic and activity on your website. Some testing tools free performance can be easily configured to simulate an estimated number of users and the amount of time you think you will stay in place. Running these tests will give you the assurance that your site will support an increase in visitors.

Moreover, these tests will be announced well in advance if you need to make technical changes before your event to handle the increase in traffic. While changes to improve the ability to place a developer are required, it is always better to take a proactive approach when it expects a large increase in traffic to your website.