SEO Vs Google Adwords

Search engines are the lifeblood of a website. Even with the rise of social media, search is usually still the main source of traffic (and more productive).

But what is the best method for generating search traffic? The main contenders are Search Engine Optimization (SEO) and Google AdWords.

SEO involves optimizing your website based on 100s of factors involved that use Google to determine your ranking. Only the big "G" knows for certain but these keys are thought to include onsite optimization, links to your website and social media presence.

Google AdWords are the ads that appear to the right of the search results and top. This is run largely as an auction, but it is a relevant factor in the amount you pay.

So which is better / cheaper? Only way to find out - Fight!

•       RISK - Google AdWords can guarantee your website displayed on the first page of any term of your choice (if you do a sufficient supply), while there are no guarantees with SEO as Google decides ultimately what range
•       VOLUME - Most people tend to click on the natural search results and are not restricted by budgets, so SEO is the winner here
•       DEADLINES - With Google AdWords can be displayed on the first page within 24 hours, while it may take several months to achieve results with SEO
•       COST - No clear winner but if you SEO success does offer better long-term value

In short there is no definitive answer, with some more appropriate websites for SEO, AdWords others. You can even both methods, such as Student Grove students who heads Newcastle accommodation '' and similar keywords found to apply.

While their rankings in the search engines are slowly increasing (# 13 to date), Google AdWords gives immediate presence right at the top of the page. Also often different users click on the ads to the natural listings, so its win-win.

Simple Ways To Solve Four Common Web Design Problems

Four Common Web Design Problems

Make the most of your website is all about streamlining the user experience and smooth out any problems that may stand in the way of that experience. To help ensure that your website is an easy machine to use stain, here are some easy solutions for website design factors that may be holding.

1 - Visitors can not find my products easily

If you have a lot of products listed on your site then allowing users to easily navigate through them to find what they want should be a priority. Fortunately, there are a number of things you can do to make their products easy to navigate:

      Organize similar products pages, categorized separately
      Install a search bar on your site so that users can reduce the specific item you are looking for

2 - My pages take long to load

In the era of super fast wide band, many people expect a website to load almost instantly, and every extra second that the page takes to load, the possibility that visitors just click away. There are several ways you can reduce the charging time:

      Reduce the number of images per page, and / or reduce the size and resolution of images
      Using HTTP compression to reduce file size and page number of files that need to be sent
      Use the browser caching to save copies of some pages in the user's hard drive then you can recover quickly

3 - People say my text is hard to read

If people can not read your site, it is unlikely to make a purchase from it. Choose your funds carefully - avoid those that are "busy" or garish, and make sure that the text is easily visible in all areas of the screen. Also, only use fonts in web friendly as Arial, Courier New, and Times New Roman.
 
4 - visitors leave my site without completing a purchase

If you're getting a lot of traffic on the site, but few sales then you may have to search the path between the user arrives at the site and the point at which they make a purchase. Reduce the number of clicks required to get from looking at a product for final sale, and make sure your web payment form is short and easy to use.