Most people do not recognize the advantages of local SEO & are also focused on short tail keywords that they don't think the bulk of their traffic can come from local visitors. There are different and various factors to get into deliberation when trying to place your local aim market such as:
Are there sufficient people within an exact area to give good reason for the attempt of Search Engine Optimization?
Has a brand been developed within this part? If consequently, are they recognized well enough to be a market head or is there a gap for your services?
Is there a community (group of people) website you can associate with in arrange to set up a connection which is mutually helpful to the Webmaster & your business?
If you can think the above points then you can start to market your brand or services to local viewers. You can research local search engine optimizing very simply and easily; you can do so utilizing Google Maps & local information. Pick 5 parts around where you deal and focus on these, one of the major advantages to local SEO is the rivalry is not that violent if you keep away from bigger populated area parts or counties such as London.
Keyword research tools should only be utilized as a pointer, if the competition is low & the search volume is comparatively high for that part, try running a PPC campaign to see how lots of impressions / clicks your advert gets. If you are new to Pay per Click most vendors will provide you trial credit when beginning up.