Either its Christmas in May
or App Annie really
desires to win the mobile analytics battle. The companies declared this morning
that it is releasing a free app store optimization tool that will assist
developers make their products extra visible on the iOS app store & Google
Play. And it as well declared updates to its Advertising Analytic tools that
assist app publishers track monetization of their apps across more than twenty
ad platforms.
Ad analytics is something App Annie
has been working on for the past half year.
The trouble the corporation is
trying to solve is that app publishers are monetizing with manifold ad
networks at the same time, so it is not always simple and easy to see which
networks are bringing in the most excellent return. Our Mobile Games Monetization
report got that the most victorious developers monetize through the
most number of networks — often up to 10 at a time.
So App Annie’s ad analytics
platform makes one central dashboard where developers can observe all
their networks and all their stats & evaluate them to discover the best
ones.
The challenge for App Annie, of
course, is that while it at present supports “20+” ad networks, there are lots
of more in existence. In fact, there are at least eighty five that we gathered
important amounts of data on. And as we got, it is the
little guys that often bring in the bigger dollars — not the Google’s
of the ad planet. So while 20+ is significant, it may not be sufficient for
each developer.
The good news? Some of the
top-monetizing networks on the world are on the list, containing Ad Colony and
InMobi.
App Annie’s other statement now is
a new product for app store optimization: “ASO,” the new SEO.
That is make suring that your
keywords, your description, your icon, & all your metadata makes your app
as discoverable via the app store search engines as probable, assisting app
developers get extra native downloads (as opposed to paying for installs via
advertising, incentivized downloads, & other costly ways.)
With over 2 billion apps in Google
Play and iOS , and 82% of users never look beyond the first 25 applications ,
developers have a trouble, says App Annie. In fact, in accordance with
competitor Flurry, 60% of the applications are never downloaded at all.
So new ASO App Annie tool analyzes
your competitors & their own applications, find out what their
classification & what does not, and make suggestions for development. It
can as well give an ordered list of applications that are classified for a
particular keyword, so you can see how far down the list you are.
The battle for the analysis of the
application is a beast, with competitors like Flurry, Distimo App Annie &
Localytics fighting and other developer mindshare & large database of the
fruits that have their SDKs integrated hundreds of thousands of applications
that live in hundreds of millions of devices, not to mention more private
suites monetization & analysis, as that from Swrve .
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