Thursday, May 8, 2014, 12:42:55 GMT by Eli Schwartz
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a KIP. While I wholeheartedly agree that rank tracking should not be the primary metric one uses to determine SEO success or failure, rankings reports still play an important part in the role of an SEO. In my own role, I no longer see the benefit of frequent rank checking on a mass scale,
author: Eli Schwartz
publisher: Search Engine Journal
Ppc swot analysis: manage campaigns like a business - 17 minutes ago
Thursday, May 8, 2014, 12:27:50 GMT by John Lee
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.
author: John Lee
publisher: Search Engine Watch Blog
How marketers use social media is not normal [infographic] - 32 minutes ago
Thursday, May 8, 2014, 12:12:44 GMT by Andy Beal
Those of you that are self-aware that your use of social media likely doesn't gel with the remainder of the world will find the following amusing. For those that have been in denial-or just ignorant bliss-then consider this your wake up call. The "normal" population doesn't wet its pants with the launch of every new social network and they certainly don't go giddy over every new brand update.
author: Andy Beal
publisher: Andy Beal's Marketing Pilgrim
It's not all about ranking: benefits of backlinks beyond seo by @linkbuildingjon - 1 hour and 23 minutes ago
Thursday, May 8, 2014, 11:22:26 GMT by Jon Ball
Google's search algorithm places such great emphasis on the accumulation of backlinks that link builders can forget the value of a link beyond search. Yes, quality backlinks can carry enormous weight and help bring your site to the top of a competitive SERP. That's not the only purpose of a link, however. Even though the majority of clients at my company are interested primarily in search traffic, link building can certainly be used for other purposes.
author: Jon Ball
publisher: Search Engine Journal
20 copywriting blind spots all web writers should avoid - 2 hours ago
Thursday, May 8, 2014, 10:47:13 GMT by Heather Lloyd-Martin
What are your copywriting blind spots? Do you ever read a blog post and cringe? "I don't know how they missed that," you think. "It's such an obvious mistake!" The truth is, we all suffer from copywriting blind spots. We're so close to our own writing that it's hard to see the mistakes. It's important to get a handle on your blind spots, and do it fast. We may not see these boo-boos, but our readers will. Depending on the severity of the mistake,
author: Heather Lloyd-Martin
publisher: Seo Copywriting
Latest SEO News
The great content cull: the what, why and how? - 5 hours ago
Thursday, May 8, 2014, 08:01:08 GMT by Daniel Bianchini
Over the past 15 years, content published on the web has drastically changed. From content creation, right through to the way that we consume pieces of content, and the devices that we consume them on. Content is changing, and quickly! This drastic change means that we constantly need to be reviewing, editing, and deleting the content that we once thought was up to scratch. Over the past few months,
author: Daniel Bianchini
publisher: SEO ptimise
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