Wednesday, 6 May 2015

The Intersection Of SEO & Web Design

As technology advances and Internet usage evolves, so they do the best practices of SEO. Web designers now have more options available than ever technologies. Going into 2014, I hope we'll continue to see advances in web design to provide even more options.

I thought it would be useful to review the top SEO considerations related to some of the latest trends in web design, including parallax, responsive, and HTML5 design.

Although I am a big fan of the incorporation of the three design options, where appropriate; in all cases, site architecture and accessibility remain the main concerns of SEO.

Most people know that design with the end user in mind also it helps to improve the SEO positioning. There are technical reasons why this is the case and why it is important for design with the user in mind. This article focuses on this concept in more detail, and provide actionable next steps for SEO professionals to consider when you think about the site and design of the user experience interaction.

Website Design Trends:

Design Parallax puts Web content on a page, in the fingertips of the user, and can be a great way to bring a consumer through a narrative process. Every place I've worked has adopted some kind of narrative design parallax has seen improvements in conversion rates.

But as excellent after Janet Driscoll Miller discussed, although this type of design makes it easy for the end user, which can be a challenge from the point of view things SEO. Have what is essentially a one page web site makes it difficult to take advantage of a variety of search terms and use of best practices of SEO to get visitors to your page. That said, I'm still a big fan of this design choice, even as a professional SEO, because I still can develop fantastic parallax designed web pages that have more than one page.

Better yet, when possible, you might consider incorporating some parallax pages designed as part of its main web experience against creating a separate website.

Responsive design is recommended by Google to design for multiple devices method. There are huge advantages to the user experience taking sensitive web design concepts that allow your website to perform optimally for multiple devices.

In addition to user experience benefits of sensible web design, the main benefit for SEO is not diluted its equity link. In other words, the sensitive web design gives you a URL for both the mobile site and main site, which means you are more likely to do a better job of increasing its count backward external link to each page instead of having to drive links to two separate URLs.

I've heard of labels switchboard, but I personally am not convinced that passing 100% of the value of the link. However, as noted Bryson Meunier, responsive design also has some important considerations to take into account SEO. First, a URL could limit its ability to segment your keyword targeting to keywords that are most appropriate for mobile users.

HTML5 has been touted as the next big thing in web design, but its implementation can be a problem for SEO. HTML5 designs can be surprising, interactive and inspiring, but if they are not encoded properly, Google sees an empty page.

For example, in this post we can find examples of great animation HTML5. However, here it is what Google found when crawling the page:

Many websites that incorporate all aspects visually appealing popular coding HTML5 also provides greatly incorporate JavaScript, making it difficult for the robots search engines to understand the content. You can display static content depicting HTML5 content that robots can improve the rate of your website.

Unfortunately, few website developers take the time to make a static version of the content to search bots. In this sample of 20 examples of CSS3 Animation, almost all of them are practically invisible to the search engines.

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