Thursday, 21 May 2015

The Ultimate Guide To Multilingual And Multiregional SEO

When you start to enter multilingual and multiregional SEO, you know you've taken a step forward as an expert SEO. Why? Well, probably it is a large and complex site that requires the experience of someone who knows what they are talking about. If it is multilingual and multinational SEO, then you are managing a complex web strategy that serves multiple locations and languages - not just one.

Lucky for you, almost everything you need to know about SEO multilingual and multiregional appears in this post. Therefore, even if you are a first timer, now you have a cheat sheet that can guide you down the right path. Please note that the multilingual and multiregional SEO is always changing - so, be sure to check your strategy with the latest items before taking drastic decisions.

What are multilingual and multiregional SEO?

Multilingual SEO is the practice of offering optimized website content in a variety of languages. Multiregional SEO is the practice of creating optimized content website that is specifically adapted to multiple geographic regions.

These two strategies have often overlap, that's why we're both covered in this post. It also links with other aspects of online marketing, such as optimizing the conversion rate, pay per click and content strategy.

First, ask yourself: Where is it going?

The first thing to do is determine which regions are targeting. Then you need to decide which languages will be made available to those regions. This is critical because it allows you to design the whole project.

URL domain and Structure

After determining the language and regions have to choose your strategy domain structure and / or URL.

Official Webmaster Central blog states of Google, "it is difficult to determine geo-targeting on a page by page, so it makes sense to consider using a URL structure that makes it easy to segment parts of the website for geographical orientation.”

I very much agree with this - if you can trace the structure right first location, the rest of the project will be much easier. But before you start mapping the web architecture, let's look at the pros and cons of each option URL or domain. (Note: The following information is taken directly from Google.)


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