Sunday, 7 June 2015

4 Things Most Leaders Don’t Understand About SEO

Search engine optimization (SEO) is not a "quick fix", and Trond Lyngbø columnist describes the ways in which this thinking can hurt business.

In an environment of online business that is highly dependent on organic search, the lack of an effective strategy for search engine optimization (SEO) is detrimental to their growth and profitability.

In this column, we will see three events SEO business leaders must know to achieve excellent results.

Fact # 1: SEO is not an add-on, but Build-A
Search engines have become an indispensable part of decision making and the process of consumer purchasing, which means that organic search is important for all businesses. Being visible on Google and other search engines because it is where most of the searchers will look for things - and where more traffic to your website will come. Organic search connects you with buyers.

Factors that affect your ranking in search engines are not limited to your own site, either. Some of the most important ranking factors are external, such as getting links from other authority websites in your niche. Google tells them as "votes" in his favor.

For best results, search engine optimization should be integrated with all your other marketing initiatives from the beginning. The breakdown of the silos and work with other departments is mutually beneficial for all parties! Here's how:

Content Marketing

If content marketing is an important element of its strategy of generating traffic, then you should first investigate the behavior of finding your ideal place to gather ideas for planning your content prospectus.

Do this before creating your site will help you as creating existing needs and current customer behavior.

Paid Search

Some business leaders consider paid traffic to be completely different from search engine optimization, unaware that an SEO specialist can help amplify the scope and impact of their paid search campaigns.

It is true that the SEO and paid search are different beasts, requiring specialized skills. But users address search, and SEO and PPC have teams working together can be powerful.

SEO specialists leverage multiple sources of data and the use of research and analysis techniques that can make PPC experts more effective in generating sales and increase profits. Conversely, the PPC is a great way to try new ideas and experience with conversion-boosting techniques before investing a larger budget in the long-term strategies like SEO and content marketing.

Conversion Rate Optimization

Simply because more visitors is not enough. You must convert into paying customers or make it do what you want. And SEO can bring better results once you understand your visitor typical web page on a deeper level.

Armed with this information and knowledge of an SEO expert, you will better understand the psychology of the visitors to the website and can be used in your online communication to improve conversions.

Business Development

Insights gleaned from Google can help your business future-proof. By digging in archived historical data and comparing it against future trends, you can

  •     analyze markets
  •     Study competitors
  •     sales forecasting
  •     allocate resources

All this will help you find what you need to become a leader in the market, how long it will take to beat your competition, and that the activities will get you there in a profitable manner.

A good SEO analyst can help uncover information that will be notified to venture into markets that are too competitive, or that safeguard wasteful investment in areas with low earning potential.

Branding and Communication

Once you understand what happens in the mind of your ideal customers, your brand message and marketing communication will be more consistent and more effective. It costs nothing to access Google search data and study it for insights.

Are you talking in the language of your customer? Have you identified the most common questions that customers ask him? Are you solve the main problems they face?

Her story becomes more interesting when you talk about what they are already interested in.

Knowing what your prospects are concerned, you can:

  •     reach a helping hand
  •     provide valuable resources
  •     planning effective brand campaigns
  •     make interesting and entertaining interviews
  •     use data intelligently
  •     combine it with other data and information to amplify the impact

The integration of SEO in everything they do, both off and on, can improve their performance and accelerate growth.

On the other hand, trying to "slap on some SEO" like putting the icing on a cake does not. This mindset is why many companies do not experience success with search engine optimization.

Fact # 2: SEO is no substitute for a good product

Great SEO cannot fix what's wrong with your product. . "Putting lipstick on a pig" As US politician said recently, that would be like so start with your product - and fix that first.

In the future, how your customers feel about your products (and voice opinions about your business) will affect your visibility on Google. The search engine giant wants its users to keep coming back, so ultimately strive to suggest products and services that users will love its unique quality. Therefore, "customer satisfaction" could soon become a crucial ranking factor your website to show at the top of Google search results!

Stop thinking about SEO as a "quick fix" or solution "duct tape" for your business. This attitude prevents you from reaching your potential and can become a threat to their future success.

Fact # 3: Plug-Ins is no substitute for an expert SEO

You cannot "install SEO" quick and easy. A Word Press plug-in may not cover all aspects of search engine optimization. If you think that SEO just means checking boxes in the configuration of a plug-in in your web control panel, it is time to change.

Many companies lose out on opportunities because leaders and internal vendors lack the knowledge and skills to master in organic search.

An expert can use SEO to make their strongest marketing and avoid costly mistakes. Common mistakes - such as web code changes that negatively affect SEO, or the installation of plug-ins that slow down your site, or SEO audits occasionally run - become easy to avoid.

Technical SEO, you should work before installing a plug-in SEO, includes planning various aspects of your website, such as information architecture, site structure, navigation, internal linking architecture, etc.

Fact # 4: Good SEO is driven by data

I had a fascinating discussion about this with some SEO consultants. We all agree that poor planning creates bad results. And when the search engine marketing fails, you cannot blame Google or SEO itself - only you and your poor planning!

It is time for business leaders accept this. If only a small fraction of what you do is effective in bringing desired results, why not repeat everything works again next year? Stop it!

There are potential customers who have not yet come because their planning and implementation is suboptimal. That's because you are not getting important things done, and is increasing its failure rate. By involving these perspectives and establish a relationship, you can increase sales.

That's why you should make decisions based on facts, not gut instinct. Digital Analytics are critical for this purpose.

Do not just pick out the right to review data, you really know what you're watching - and how relevant. Unless you are able to eliminate things that do not matter, just going to keep guessing and taking unnecessary risks ... eventually lead your business into the ground.

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